turn your website into a
profit-earning machine
Website copywriting services that make your business website lovable, relatable and oh, so clickable.
- More traffic?
- More leads?
- More sales?
- Loyal customers?
- A pony?
Whether you’re just starting out or already have some skin in the game with your business, you know that throwing ideas at a wall and hoping they stick isn’t going to cut it.
So, where do you focus your blood, sweat, and tears to get the most bang for your buck?
Your website, of course.
A kickass website experience can hand you all of these things on a silver platter.
Except a pony… that’s on you.
So, if your business website isn’t quite measuring up and you’re done with subpar results, read on.
Your website should bring ALL the customers to the yard, and then some…
Attract the Right People
Head right for the finish line with intuitive website copy that works to put your business on the frontlines and in front of the right eyeballs.
Build Stellar Relationships
Tempt customers to stick around a little longer, buy a little more, and tell their friends about their love affair with your business.
Simplify Your Sales Process
Make your website do all the heavy lifting for your sales team by telling your story and outlining your value proposition clearly and effectively.
Convert Like Crazy
Inspire your customer to action by getting inside their head and understanding them so completely that they see you as a trusted friend.
Sounds almost too good to be true, doesn’t it?
You have less than 5 seconds to ‘wow’ your customer.
The fact is that you just don’t have time for ‘meh’ website copy, and neither do your customers. Your website needs to come out swingin’ and sell the pants off your customers from Go(oogle)!
Expertly written website copy that has personality and means business can turn your ‘so-so’ website into a customer-wowing, lead generating machine. Did someone say cha-ching?!
So, how do you capture this mythical high-converting website copy?
Simple, work with us.
Stop settling for ‘just ok’ web copy or a lukewarm web experience for your customers.
Working with a web copywriting expert that takes a vested interest in your business allows you to unlock the explosive potential of your story with a strategic approach that is equal parts science and art.
We accomplish this through a ‘tried and true’ 8-part website copywriting package that combines messaging strategy with direct response copywriting techniques.
In other words, we use our superpowers to supercharge your website. So, you can spend your time using your own superpowers for good, instead of worrying about whether your site is doing its job.
This specialized website copywriting package includes…
Deep Dive Discovery
We’ll spend some time with you to dig into your business via a 1-2 hour Zoom call. During this call we’lll work to uncover your ideal customer, value propositions, and gaps in your messaging and marketing.
Customer Journey
Each customer takes a specific path from being a stranger to a loyal customer. We’ll outline each of those steps, including the type of content they want, your goals and preferred action at each stage, and the types of KPIs to monitor.
Website Copy
We’ll develop website copy that sends the right message, to the right people, at the right time for maximum conversions on all key pages on your website.
Design Direction
Next, we'll provide an easy to understand wireframe that outlines the suggested layout for all pages in the web copy package, plus basic visuals design direction for max impact.
Competitive Analysis
Competition makes the heart grow fonder. Or, at least we think so. We’ll do a little light stalking of your competition to find out what they’re doing right and what opportunities are available for your business.
Brand Messaging
Now that we know you and your customer pretty well, we’ll help develop a strong messaging framework to guide your marketing; including a targeted persona, brand voice, and a brand positioning statement.
Content Protocols
Based on what we learn about your customer and their journey, we’ll outline suggested platform and content focuses to maximize your marketing budget.
Implementation Guide
You’ll get a thorough implementation guide for everything; from properly utilizing your brand voice to leveraging what you know about your audience to create raving fans.
Every business needs a powerhouse website that turns heads and packs a serious punch in the conversion department. But, the Winner’s Circle website copywriting program isn’t a good fit for everyone.
This is only for you if you want a website that…
Attracts
You want a website that turns heads and attracts the right eyeballs.
Converts
You want a website that converts and closes sales while you sleep.
Leads
You want to be the obvious leader in your industry or niche. No questions asked.
Connects
You want to build lasting customer relationships that last long after the sale.
Grows
You want a website that is positioned to help you grow your business organically.
Now, that’s what we call a juicy business asset!
Hi, I’m Amber! The Chief Copy Strategist, CEO, and all around one-woman-show at Inke Digital.
I could toot my own horn all day about how experienced I am or what I’ve done to make sure that I’m always on top of current copy trends. But, I’ll spare you the gory details.
Instead, I want to tell you about how much I love words and what that strange affection means for your business.
“She was fascinated with words. To her, words were things of beauty, each like a magical powder or potion that could be combined with other words to create powerful spells.”
I work my magic on your website copy to achieve the desired result. This means that I dig deep into your customer background and direct competitors to align my words with your long-term business goals AND your customer’s needs.
So, the end result is quite literally all sunshine and rainbows!
BRONZE
Great for startups and small businesses just getting their feet wet.- Deep Dive Discovery
- Competitive Analysis
- Brand Messaging Strategy
- Customer Journey Outline
- Content Protocols
- Website Copy for up to 3 key pages, excluding sales pages.
- Design Direction + Wireframe
- Implementation Guide
SILVER
Great for small or medium businesses whoare rebranding or refreshing their website.
- Deep Dive Discovery
- Competitive Analysis
- Brand Messaging Strategy
- Customer Journey Outline
- Content Protocols
- Website Copy for up to 5 key pages, excluding sales pages.
- Design Direction + Wireframe
- Implementation Guide
GOLD
Great for larger businesses with a big rebrand or website refresh on the horizon.- Deep Dive Discovery
- Competitive Analysis
- Brand Messaging Strategy
- Customer Journey Outline
- Content Protocols
- Website Copy for up to 10 key pages, excluding sales pages.
- Design Direction + Wireframe
- Implementation Guide
Don’t see what you need? Request a VIP consultation and customized scope of work for your project here.
You’re chomping at the bit to get started, right? But, we know you probably have a few questions about what to expect when you get into it with us.
Here’s a quick and dirty run down:
STEP 1: WELCOME TO THE FAMILY
Congrats on your amazing business decision! We'll send you a brief email welcoming you to the family and outlining what you can expect during the course of our engagement and all relevant links that you need to prepare yourself and your team for the magic to come.
STEP 2: WE GRAB A DIGITAL COFFEE
Next, we'll conduct a deep-dive Discovery session via Zoom. During this call, we'll dig into the details of the project, including who your audience is, what your long-term goals are, your immediate expectations, and the project timeline.
STEP 3: WE WRITE LIKE CAFFEINE-FUELED FIENDS
Now that we know all of your deep, dark business secrets and those beautiful, lofty goals, we'll sit down and write like crazy to tell your story and sell your brand.
STEP 4: YOU GET A FRONT-ROW SEAT TO GREAT COPY
Finally, we'll deliver the website copy draft for your review. Take your time and let us know what you like about the copy and what you don't. We'll make any necessary revisions and hand over the final copy with an implementation guide.
Now, you’re well on your way to having a killer business website that your customers will love and your competition will envy.
Ready to get started?
Depending on the total number of pages in your project scope, the entire process takes between 2 and 6 weeks from Discovery to Delivery.
Sure thing! To see if we play nicely together before you take the plunge, we offer a free 15-minute consultation call. If you’d like to try before you buy, request a free consultation here.
Unfortunately, we are unable to give refunds on creative work like copywriting and marketing strategy. But, we are 100% committed to your copy success and offer up to two rounds of revisions within the current scope.
We also provide a simple implementation guide with your package that is specifically designed to ensure your success, if followed properly.
Sales pages are a whole different animal than top-level website pages. They tend to be significantly longer and require more research than traditional copy, so we offer them as a separate product.
No worries! We understand that this is a big investment. So, we can offer 50/50 payment options by request. If that sounds like a plan, request a consultation here.
We totally get that the pre-packaged options may not suit your needs. So, we will happily tailor an amended customized package to your needs after your initial Discovery call. This ensures that we have a full understanding of your unique needs before adding additional deliverables to the scope.
Or, we can offer a standalone Discovery session for $250. After this call, we’ll develop a customized proposal for your needs and goals. If you’re looking to go this route, please request a VIP consultation here.
Unlock the ridiculous potential of your marketing machine by building the right foundation using strategic website copy.