My Journey Down the Content Marketing Rabbit Hole & Why You Need to Take The Leap

Like Alice, I randomly stumbled upon and tumbled down a rabbit hole. The difference is that my proverbial “rabbit hole” happened to be a headlong skid into the realm of content marketing. I didn’t realize it at the time, but that tumble saved my life.

So, I’d like to share my journey down the content marketing rabbit hole and explain why you need to take that leap as well.

What Is Content Marketing?

In essence, content marketing is the act of providing rich, relevant content to your audience across all platforms. This means that you’re doing your very best to engage your customer and give them what they’re looking for on your website, social media, newspapers, etc.

Content Is everything and everywhere. You can’t afford to mess it up.

Everything the light touches is content.

My Personal Journey

My personal journey into content marketing began in 2011 when I inadvertently landed my first marketing job.

I had just moved back home and was in desperate need of a job. I ended up taking a marketing and office assistant position at a local sign-making franchise and found myself immersed in all sorts of social media, email, and direct marketing. Needless to say, I was lost but I quickly learned how to “swim” and took to marketing like a duck to water.

Since that fateful initial marketing position, I’ve always gravitated towards marketing in many ofits different forms taking jobs in copywriting, social media management, and SEO among others.

I began hearing about this new-fangled type of marketing called “content marketing” and after reading up on it I realized that it pretty much sums everything up in two words. I continued to learn and keep myself up to date on all the new things happening in the world of content marketing, as I plugged away at my day job.

Why It ClicksWhy It Clicks

Day after day of learning about content marketing but not being allowed to implement best practices within my current day job kind of cinched it for me.

I decided that in order to do right by what I know and what I’m good at, I had to strike out on my own. I needed to be able to share the wonderfully simple idea of content marketing with people that were willing to listen and were willing to grow their business.

Thus, Ink.e Digital was born and I am now pushing my content marketing craziness on everyone that I meet!

Why It Makes Sense to You

Content marketing is a very simple concept that takes quite a few different moving parts to be effective. However, when it is effective…boy, is it EFFECTIVE! Seriously, you’ll notice a difference and you’ll hear your customers talk about you (and your content) in such an excited tone.

Taking advantage of the wonders of content marketing and taking that leap down the rabbit hole begins here. Are you ready to take the tumble and begin giving your audience what they crave?

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Or, if you need a little more convincing…here are a couple of other articles that I’ve written about the wonders of content marketing.

What Is Content Marketing & Why Should A Business Owner Care?

Does Your Business Need a Content Marketing Strategy?

5 Ways Content Marketing is Like Owning a Cat

 

I’m A Millennial & Here’s What I Learned At A Marketing to Millennials Workshop

Millennials have gotten a bit of a bad rap lately. Maybe it’s because we’re impulsive or ask too many questions. Or, maybe it’s because we’re just too uncomplicated to be human. Whatever the case may be, the simple fact of the matter is that millennials make up the vast majority of the active population of this era.

I am a millennial and here is what I learned from attending a workshop on marketing to millennials in the digital age.Hello, I'm A Millennial Badge

1. Transparency & Honesty Are Key
The thing about millennials is that we don’t mess around. Millennials value honesty and transparency above all else.

Don’t bother beating around the bush or trying to pull the wool over our eyes about your product or service. Regardless of the industry that you’re in, we can smell a liar from a mile away.

Be honest about who you are and how your product or services can help us grow and live easier. If you can stick to that, you’ll be fending millennials off with a stick.

2. Don’t Dress It Up
Millennials understand that nothing is all sunshine and rainbows. Some things are scary or nitty-gritty. But, that’s the way it needs to be and we understand that what we see is what we get.

Don’t put lipstick on a pig. It’s still bacon.

Don't put lipstick on a pig. It's still bacon.
Image courtesy of Pixabay.com.

Some basic life necessities happen to be a little scary but are still necessary to a healthy life. Say it like it is. If you’re selling financing services…say so. Managing your finances is kinda scary, but we get that and we won’t shy away from straight talk and transparency.

3. Keep It Simple, Stupid
Seriously, the K.I.S.S. principle is still a thing. Whether you’re looking at a website or a TV advertisement, marketing to millennials should contain simple and easy to understand content.

Don’t overcomplicate things with extra hoops to jump through, industry jargon or overly stylized design. You have all of 3 seconds to grab out attention and roughly 3-5 additional seconds to keep millennials interested. Extra steps, flashy buttons or flowery content do nothing but distract us from the end goal…to buy your product or service. You don’t want that, do you?

So, what did we learn?
Millennials can’t stand fluff. Once you grasp that fact, you’re on your way to a successful and well-respected business.

Are you a millennial? Do you agree or do you have something to add?

Our Favorite 6 Podcasts to Help Make You Excited About Marketing

Our Favorite 6 Podcasts to Help Make You Excited About Marketing

Podcasts are a killer way to become informed without taking a break from what you’re doing. We listen to them in the car, while we write blogs for you, and even when we write web content for clients. It’s solid inspiration in an auditory format. These are our favorite 6 podcasts to help make you excited about marketing for your business.

Duct Tape Marketing

The Duct Tape Marketing podcast is basically a dumping ground for everything small business marketing.

Run by marketing consultant and speaker, John Jantsch, this podcast is a must-listen for any small business owner, manager or employee that wants to get ahead of their competition. John has been featured in several practical “best of” lists, including Forbes, Huffington Post, and Fast Company.

This Old Marketing

This particular podcast focuses very clearly on the evolution of content marketing. Which makes perfect sense because it is run by Joe Pulizzi and Robert Rose of the Content Marketing Institute.

They focus on things that are going on in the world of marketing and offer lively, good-natured banter between two professional goofballs. Each show offers a basic review of several different marketing stories in the news today, which is a great option for understanding new apps and systems on the market today.

20Social Media Marketing Podcast

Run by Michael Stelzner of Social Media Examiner, this podcast is great for those of us that are social media clueless. It happens, we get it.

Michael offers professional reviews of social channels, as well as interviews with industry experts. This is a great opportunity for you to learn strategies and determine which social channel is your kryptonite.

The #AskGaryVee Show

If you’ve ever heard of Gary Vaynerchuk, you’ve probably heard that he’s loud, obnoxious and has the mouth of a sailor. It’s all true. Every single bit of it. But, he gets his point across better than most people that approach it from a gentler angle.

The #AskGaryVee show focuses on YOUR questions. Seriously, Gary answers your Twitter questions about social media, marketing, and entrepreneurship. No question is too small or too unimportant. Ask away and listen while Gary rips a topic apart.

Seth Godin’s Startup School

Seth Godin has long been considered a thought leader in both marketing and entrepreneurship. His Startup School podcast is no different in that it approaches launching your business with a level head and pure understanding.

While it is very similar to his Udemy course, it is free and is much easier to absorb for the busy person in all of us.

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield is a visionary, and her marketing podcast is pure amazingness. She lays everything out in clear, concise terms that anyone can understand and apply to their own life.

She covers various topics from content marketing and social media, to lead generation tactics for small businesses and entrepreneurs.

How Do I Listen to These Podcasts?

So, if you’re not an Apple product owner, you’ve probably found it difficult to listen to your favorite podcasts. We’ve found that the Podcast Addict app for Android is super easy and totally free. No more Apple iTunes for us!

You can often link your phone into car speakers to listen on the go, or just plug a pair of earbuds in and get moving.

Learn How to Create Amazing & Easy Content Marketing for Kids

Learn How to Create Amazing & Easy Content Marketing for Kids

In honor of National Be A Kid Day (July 8th), we would like to share some great ways to create amazing and easy content marketing pieces that appeal to kids and their parents.

If your particular business or brand caters to families with small children, you’ve probably learned that children are pretty darn fickle and sometimes their parents can be even worse. So, how do you appeal to both of them on the right level without turning them off? Well, tailored content marketing geared towards engaging the little ones, of course!

Kids Playing on the Internet

1. Take a moment to evaluate your brand story, mission and values to make sure that they are perfectly aligned with your audience. This is the basis for why you’re doing what you’re doing, and your audience needs to know that you’re there for them.

2. Next you should definitely begin by nailing down your unique buyer personas. Those personas should consist of: parents, babysitters, daycare providers and the kids themselves. Remember that we want to touch on every aspect of a child’s daily life, which includes all of the adults that are making decisions for them.

3. Take some time figuring out what your brand voice needs to be based on the needs of your audience and your brand story. Chances are good that you’ll want to be slightly goofy, understanding and to the point. Parents and caretakers simply do not have the time or patience to pay attention to something that takes forever to get to the point.

4. Find out where your audience spends their time and what kind of content best suits them. Depending on your buyer personas, you may be looking at several different media channels.

5. Create engaging content! By now you should have a pretty solid grasp on what your audience wants and needs. You will want to create content that provides value to them, whether that be through simple education on your product or services, some insight into the industry, or through an interactive piece of content that the kids can enjoy.

This is going to be very dependent on what industry you’re in and what you’re selling. Some cool examples of engaging content geared towards kids and their caretakers are:

• Educational coloring book pieces.
• Crosswords.
• Fill-in-the-blanks.
• Short, fun videos.
• Animation (gifs, flash or videos)
• Simple lists of great resources for parents.
• Create a brand specific character/mascot that the kids/parents can relate to.
• Simple interactive games.

Always try to keep things bright, fun and simple. Whether your viewer is a child or adult, they aren’t going to sit there and try to read through a lengthy article or post.

How to Create the Perfect Content Pizza

How to Create the Perfect Content Pizza

Pizza is the cure for all ills. Don’t deny it. Sometimes all you want is a slice of pizza and a cold beer after a crappy day. So, it would make sense that building the perfect content pizza is the cure for your content marketing ills. So, let’s get crackin’!

Just how do you create the perfect combination of style and story to come up with a content pizza? Simple, start with the crust! The below infographic runs from the bottom up because … gravity.

How to Create the Perfect Content Pizza Infographic

 

Crust – As the foundation, your pizza crust is the most important part. That’s why it represents your brand story and mission. This is the groundwork for every single piece of content you’ll produce as a brand or business.

Sauce – Because the sauce adds a unique flavor to your content pizza, it represents your brand voice. A unique brand voice adds spice and personality to your content and should be recognizable no matter where you’re using it.

Cheese – Because the cheese holds everything together, it would make sense that it represents your content strategy.  While a content strategy is a little different than a content marketing strategy, it is still equally as important. This will help you determine where and how you are creating content based on where your targeted buyer personas are spending time.

Toppings – Last but not least…the toppings! Everyone likes something a little bit different on their pizza, so your toppings represent your unique targeted buyer personas. For each brand or business, you may have 2-4 different buyer personas and each of these personas may be interested in something different in terms of topic and media channel.

So, are you ready to begin creating your perfect content pizza? Get in touch with us to discuss the development of a tailored content marketing strategy for your brand.

4 Reasons Why Traditional Marketing Is Like Watching a Chick Flick

 

Traditional marketing is on its way out, there’s no denying that. It may take another century for it to turn to dust, but it’s nearly inevitable. But, some businesses and industries cling to traditional marketing for dear life.

Because traditional marketing is turning gray, it’s getting pretty stale and boring too. A little like getting roped into something that holds no interest for you. Here are 4 reasons why traditional marketing is like watching a chick flick with your significant other.

Movie Slide #11. Someone Is Always Going to be Bored
Ok, so we’re not married to the analogy of chick flicks. It could be a slasher film or a war movie too. Anything that excites one person and bores the crap out of the other.

That’s the point. Someone is always going to be bored when it comes to traditional media. You’re catering to a very small fraction of the public if you pigeonhole yourself into strictly traditional marketing. Not many people watch TV or read a newspaper these days.

Movie Slide #22. You’re Going to Get Distracted by Other Things/People
So, you’re watching a movie with your girl or guy. Halfway through, what happens? You get a little ‘distracted’ by the other person. Now neither of you are paying attention to the movie.

Same deal with traditional. Some people might tune in for a hot minute, but inevitably they’re going to tune out before you make your point. Digital media is just far more entertaining.

Movie Slide #3 3. It’s Not Effective Anymore
Watching a movie with your significant other is intended to bring you closer, but more often than not it does quite the opposite. Just like traditional marketing tactics.

Traditional marketing used to be hugely successful and effective. But now it’s kinda lost its mojo.

Movie Slide #4

4. It’s Almost Preachy
No one likes to be preached to, and that is essentially what a chick flick does. Whether you’re the man or woman in the relationship, a chick flick is always telling you what you should or shouldn’t do. Who wants that?!

That is exactly what traditional marketing does. It tells you what you should do, instead of letting you make your own decisions.

In Conclusion…
Traditional marketing is not really worth the time and effort to maintain a campaign anymore. You can get the desired effect with a much less expensive content marketing or digital marketing campaign. We know that some industries still swear by traditional, which is ok. You can stick with what you know. We would just suggest mixing it up a little and trying to appeal to the broader audience by adding a little digital marketing into your strategy.

5 Great 4th of July Marketing Ideas

Independence Day, or the Fourth of July, is kind of a funky holiday for anyone not selling patriotic themed goods. Considering that, it’s a bit hard for some businesses to capitalize on the hype of the season. But, fear not…capitalize you can!

Here are 5 simple 4th of July marketing ideas that are sure to get the patriotic blood pumping.

1. Run A Patriotic Photo Contest

Run a patriotic photo contest.Photo contests are a great way to not only engage your audience on individual channels, but it’s a great way to mine for content ideas.

Depending on what your product or service is, always make sure that the contest prize is something worth fighting for. Much of your audience follows you for free information, so the chance to win something is a great opportunity to turn a prospect into a full-blown client. Once they try the product/service, they’ll come back for more and will be happy to pay top dollar.

You can easily run a photo contest on Facebook or Instagram. Or you can run a Pin It to Win It contest on Pinterest, but that’s a different story. Check out Shortstack and 22 Social for contest capabilities. They’re both great resources and offer free trials.

2. Host A Themed Event

Depending on where your business is located, the act of hosting a themed event could go a couple of different ways.

If you’re located in town (in the thick of the action) try hosting an open house type of event in which families can bring their kids in to do a patriotic craft, watch a movie or get free patriotic-themed treats.

 

If you’re a little farther out, try planning an event a week before the big day. This event could be similar to the above, but be more geared towards the attendees having something to take with them to the festivities. For example, collect lots of old jeans and t-shirts and teach your attendees to make tie blankets to sit on during the fireworks.

Events that cater to keeping the kids busy and happy are a lifeline for parents during the holidays. Chances are good that while the kids are crafting, the parents will be finding out more about your business. You may not necessarily get sales out of the event immediately, but those parents will go home and do their research.

3. Participate in a Local Independence Day Event

No matter where you’re from, the local events are always a community highlight and are nothing to sniff at. Any business that Participate or volunteer for a local event.takes time out of their day to participate is regarded very highly. So, take stock of what events are coming up and how your team can help.
Whether you’re riding on a float in the parade, manning one of the game booths or serving ice cream…always make sure that your team exudes patriotic and brand spirit. Everyone should be wearing logo wear if possible, or at least name tags and brand colors.

This is a great (and sometimes free) opportunity for stellar advertising. It places you directly in the public eye and shows that you care about your community. Plus, if you designate a few people to take team pictures and post them on social media throughout the day, you’ll receive increased engagement there as well.

Note: DON’T just donate to a cause…PARTICIPATE! Seeing your faces will go a lot farther than seeing your logo on a donation banner.

4. Write a Post Detailing the Top Things to do in Your Area for the Holiday

If you happen to be a little farther from the action or are unable to physically participate in any way, try writing a post detailing the top things to do in your area for the holiday. Or the top places to view fireworks from. If your team puts their heads together, you will most likely come up with some unlikely events or places that some people may not have heard of. People will EAT these up!

5. Partner Up with a Local Charity

This one could also go along the lines of hosting an event or participating in a local event. When you team up with a local charity, there are several things that you could end up doing. Often you’ll end up volunteering for one of the pre-set events that the charity is running for the holiday.

This will also put your face and brand in front of the consumer and is an inexpensive feel-good option for you.

Book Report: Rework by Jason Fried and David Heinemeier Hansson

Change The Way You Work Forever with Rework.

Remember how we said that Crush It by Gary Vaynerchuk was the first book you should ever read in business? Well, then Rework by Jason Fried and David Heinemeier Hansson is the workingman’s (and workingwoman’s) bible. Keep it under your pillow. We do.

This book should be read, and read often. If you ever doubt yourself in your life or career, just open this book to any page and be enlightened. Seriously. We’ve read it three times through.

This is our review and outline of what makes Rework unique, and downright essential to every working person out there in the world. Below are the top 5 things that we learned from this fantastic book.

Untitled design

1. Embrace the Real World

Embracing the real world starts with understanding that the real world doesn’t mean shit. Honestly, when people tell you that your idea wouldn’t work in the “real world,” try asking them what the hell the real world actually is. Because honestly, it doesn’t exist. Crazy awesome ideas can thrive in a world where we previously didn’t think it could. That is called the present.

Do things that make sense to you, and start small. You don’t have to be a multi-national conglomerate to have a say and make a difference. If your idea is good, go for it. Shoot for the moon and do your best.

Efficiency is key when it comes to harnessing something that no one thought was possible. You need to prove that it works, and prove that in the simplest way possible.

2. Give In To and Grow Your Legacy

Your legacy is not just you. It’s not just your company or your employees. Your legacy is what you do with the time and the resources that you’ve been given. Be the change that you want to see. It’s that simple.

Figure out what you want to do or what you want to see happen…and do it. Sell what you’re proud of, because if you’re not proud of it that will seep through, and your customers will pick up on it.

Stand for something, or you’ll fall for anything. (This particular quote has a ridiculous lineage that’s nearly impossible to follow. We love it, but we can’t credit it.)

If you believe in what you do, it won’t be hard to stand on your own two feet without a crutch. You don’t need it. Just keep things minimal until you can afford those extra goodies. Now, we understand that sometimes this idea doesn’t work for certain industries, but there are ways to keep it lean.

But always remember that no matter your business or industry, you should always develop and invest in a commitment strategy instead of an exit strategy. It makes more sense to stick around and keep on chuggin’ along rather than try to skip town the instant the outlook changes. Don’t ever start a business with the intention to jump ship and sell. Start it to make a difference.Start it to be the change you want to see. The change you NEED to see.

3. Do Things. Don’t Just Meet About Them

Meetings are ToxicMeetings are toxic. Anyone that has ever worked in any type of corporate environment has learned this the hard way.

If you think that a meeting will solve your problems, first take 5 minutes to sit down and think about what you’re trying to accomplish first. You have to think about the time you’re taking away from the attendees and how that will impact your business. A one-hour meeting is essentially worth 6 hours of lost productivity if six team members are involved.

If you really have to hold a meeting… Think about the constraints that you’re working within, and build a meeting outline. Start with a solid central idea and build from there without getting lost in the details.

Remember… (and we love this quote) You’re better off with a kick-ass half than a half-assed whole. So, if you can make due with what you’ve got, for now, do it. Sometimes “fine” is just right.

4. Decisions Are Progress

Sometimes you just need to make a decision. Whether that decision is right for the long run or not, its still progress and they’re just right for right now.

But, don’t make decisions because that would be what’s expected of you at this stage in your development. Screw expectations. Seriously, screw em’ because they don’t apply to you. Always make decisions based on your business needs and must-haves. If you find that you’d be much more efficient with the addition of a project management software program to the tune of $50/month, then go for it. But, if you think you should get that just to save face and make yourself look more professional and more legit…don’t do it.

Do what you need to do to be efficient and effective. Nothing more, nothing less. Sometimes what large companies don’t understand is that you can make things work without throwing money at them. Trust in your people; they will always have the answers.

5. Focus on You, Not Them

Focus On YouYour business is for you, not for your competition. Who cares what they’re doing.

When you spend too much time trying to outdo your competition, you end up letting your brand (and your image) fall by the wayside.

If people spent half as much time developing their own brand as they do obsessing over their competition, we’d have a lot more character in the business world.

Spend that time focusing on what makes your business different or extraordinary, and you’ll never be disappointed.

In Conclusion…

The above five points are only the tip of the iceberg when it comes to what you can learn from this book. Honestly, our copy of Rework is dog-eared, highlighted, marked and tagged beyond recognition. Yours will be too. Get your copy of Rework here.
You’re welcome.

Does Your Business Need a Content Marketing Strategy?

Does Your Business Need a Content Marketing Strategy?

So, Does Your Business Need a Content Marketing Strategy?

If you read our recent blog post, What Is Content Marketing & Why Should A Business Owner Care? then you’re probably asking yourself whether you need a content marketing strategy. Well, the short answer is yes.

Because content is everything that we read, hear, or look at every single day, having a strategy in place to determine how that content is introduced and who it is presented to is a valuable resource.

What Exactly Does It Accomplish?

Outlining a documented content marketing strategy helps you nail down:

1. Who you are as a brand, and as people.
2. What you’re trying to say to your audience, or what your brand story is.
3. How to say what you’re trying to say to produce the most impact.
4. Who is actually listening to what you have to say.

Content Marketing Accomplishments

Having these things figured out will help drive your brand marketing efforts in the right direction: UP. While having a verbal strategy or unspoken agreement of a content marketing strategy is a great start, it does not compare to having a documented strategy in place for your brand.

The Benefits of Having a Content Marketing Strategy

While the exact ROI is harder to pin down for content marketing, the benefits of a well-formed, documented content marketing strategy are boundless. Since it is essentially a passive skill, it acts as a sort of magnet that pulls your audience in and can help produce the following:

• Increased brand awareness within your niche market.
• Instil brand loyalty and trust in your audience.
• Produce a genuine community of brand advocates and fans.
• Create stronger retention and referral numbers.
• Increased sales.

DrinkBranders Content Case Study Analytics

While those are just the tip of the iceberg, they can only be achieved by documenting your content marketing strategy and following it to the letter. This means distributing copies of it to everyone within the content curation, creation and distribution workflow. It also means sharing it with everyone else that could have a hand in reaching your audience, whether through emails or face-to-face.

We firmly believe in the power of knowing who you are and who you want to reach, and we can help shed some light on that process for you. We offer tailored content marketing strategies and implementation for all types of businesses. Request a consultation today!

What Is Content Marketing & Why Should A Business Owner Care?

What Is Content Marketing & Why Should A Business Owner Care?

What Is Content Marketing & Why Should A Business Owner Care?

So, as a business owner you’re probably wondering what this new-fangled content marketing is, and why you should care, right? Well, content marketing is the new boss hog of marketing, and it matters to you a whole lot more than you might think.

Content marketing is the practice of sharing valuable information with a specific audience in a clear and relevant way that evokes emotions and inspires action.

In other words, the art of content marketing is your new best friend and should be at the top of your list for development and implementation into your current business structure.

The History of Content Marketing

Content marketing has been around for hundreds of years in practice, but in theory, it is a relative newcomer to the marketing family. By providing relevant, useful and consumable information to a very specific audience just about anything can be considered content marketing.

For example, cave drawings from the prehistoric era are content marketing. They shared very specific sets of information with very specific audiences of people.

Such as:

  • How to build a fire.
  • Where to find shelter.
  • Stories of great hunts or great warriors.

Another great example could be traditional oral storytelling in Native American culture. These stories were an important part of the culture and helped establish many different ideals within a community. Also, here are some great examples of content marketing throughout history.

The Present Day Applications of Content Marketing

There are no limits to the practical applications of content marketing in the present day. Content is everything from your web copy to the feeling people get after watching a commercial. So, it would make sense that the theory of strategizing your content marketing could go a very long way in making sure that a business is reaching the correct people, in the correct way so as to evoke the desired action.

Some very impactful applications of modern-day content marketing are:

  • SEO & search engine marketing
  • social media marketing
  • email marketing
  • PPC marketing

While these are all very different types of marketing avenues, they all come down to the quality of content driving their conversions.

Some Useful Content Marketing Statistics to Keep in Mind

Recently, the Content Marketing Institute released the 2015 B2B Content Marketing Benchmarks and Research report.

One of the key takeaways from their report is the fact that 70% of all businesses surveyed said that they are creating far more content now than they did last year. So, with that in mind, if you’re creating tons of content, why not do it right?

In the digital arena of today’s world, sharing data has become a natural and nearly involuntary action taken by everyone on the internet. In fact, 27 million pieces of content are shared every single day, according to a Nielsen report in 2013 (AOL/Nielsen, 2013).

When we think of sharing data, the mind always leans towards social media. Which makes sense, but that isn’t where all of the data sharing happens. Another great stat to think about is the fact that content marketing beat out social media engagement as the top digital priority for both B2B and B2C businesses in 2013.  (Econsultancy/Adobe, January 2013)

(Stats snagged from here.)

How Does the Future Look for Content Marketing

Although content marketing is still in its infancy, there doesn’t seem to be an end in sight. The future of content marketing is blinding. Seriously, it’s kind of like staring at the sun.

Because the concept of content marketing is both simple and common sense, we feel like it will overtake any other marketing styles and should be integrated into every business marketing plan before the end of 2015.

Remind Me Why I Should Care?

As a business owner, content marketing should be a high priority because it allows you to speak directly to the people you want to reach and create the type of connection that you need to succeed.

Who wouldn’t want to have that kind of connection with your audience? Plus, it’s easier than you think to begin and maintain a content marketing campaign for your brand. It all begins with having a documented content marketing strategy, with we can help with! If you’re interested in forging a deep connection with your customers, get in touch with us for a Discovery Consultation.