Your Essential Guide to When You Should Use I or We
The ongoing dilemma of whether to use “I” or “We” in business content comes up often and is a tricky subject. While we feel that it can be more of a personal opinion, this is your essential guide to when you should use “I” or “We” in business copy.
Before we dig into the meat of it, we’re going to share a secret with you. The truth is, Ink.e Digital is actually run by a single human. But, we made the conscious choice to use the term “We” in all business correspondence because it made sense for the brand and our goal is to eventually become “We”.
Step 1. Sit down and figure out your brand. If you don’t know who you are, how can you determine if you’re actually an “I” or a “We”?
Figure out the following:
• What do you offer?
• What problem are you solving?
• Why do you do what you do?
• Who is your ideal customer?
Step 2. Ask yourself what the future holds for your brand. Will you be hiring employees or using freelancers/contractors for anything?
If the answer to this question is “Yes”, then you are definitely going to be a “We”.
Step 3. Think about the trust factor within your niche audience. Would they respond better to a single person, or to a group?
This is a serious question. Some types of people can often feel a little out of their element when dealing with a larger organization while others can feel empowered knowing that they have the attention of the single decision-maker.
Step 4. What sounds right to you? Ask your family, closest friends and even customers. Everyone will have an opinion, and breaking it down will really help determine how to refer to your brand.
Step 5. Once you’ve determined whether you’re an “I” or a “We”, make sure to use that term consistently and within the proper context in all business communications.
Do you have a process or an experience that has helped you determine how your business should refer to itself in content? Share it with us in the comments below!