Does Your Business Need a Content Marketing Strategy?

Does Your Business Need a Content Marketing Strategy?

So, Does Your Business Need a Content Marketing Strategy?

If you read our recent blog post, What Is Content Marketing & Why Should A Business Owner Care? then you’re probably asking yourself whether you need a content marketing strategy. Well, the short answer is yes.

Because content is everything that we read, hear, or look at every single day, having a strategy in place to determine how that content is introduced and who it is presented to is a valuable resource.

What Exactly Does It Accomplish?

Outlining a documented content marketing strategy helps you nail down:

1. Who you are as a brand, and as people.
2. What you’re trying to say to your audience, or what your brand story is.
3. How to say what you’re trying to say to produce the most impact.
4. Who is actually listening to what you have to say.

Content Marketing Accomplishments

Having these things figured out will help drive your brand marketing efforts in the right direction: UP. While having a verbal strategy or unspoken agreement of a content marketing strategy is a great start, it does not compare to having a documented strategy in place for your brand.

The Benefits of Having a Content Marketing Strategy

While the exact ROI is harder to pin down for content marketing, the benefits of a well-formed, documented content marketing strategy are boundless. Since it is essentially a passive skill, it acts as a sort of magnet that pulls your audience in and can help produce the following:

• Increased brand awareness within your niche market.
• Instil brand loyalty and trust in your audience.
• Produce a genuine community of brand advocates and fans.
• Create stronger retention and referral numbers.
• Increased sales.

DrinkBranders Content Case Study Analytics

While those are just the tip of the iceberg, they can only be achieved by documenting your content marketing strategy and following it to the letter. This means distributing copies of it to everyone within the content curation, creation and distribution workflow. It also means sharing it with everyone else that could have a hand in reaching your audience, whether through emails or face-to-face.

We firmly believe in the power of knowing who you are and who you want to reach, and we can help shed some light on that process for you. We offer tailored content marketing strategies and implementation for all types of businesses. Request a consultation today!

What Is Content Marketing & Why Should A Business Owner Care?

What Is Content Marketing & Why Should A Business Owner Care?

What Is Content Marketing & Why Should A Business Owner Care?

So, as a business owner you’re probably wondering what this new-fangled content marketing is, and why you should care, right? Well, content marketing is the new boss hog of marketing, and it matters to you a whole lot more than you might think.

Content marketing is the practice of sharing valuable information with a specific audience in a clear and relevant way that evokes emotions and inspires action.

In other words, the art of content marketing is your new best friend and should be at the top of your list for development and implementation into your current business structure.

The History of Content Marketing

Content marketing has been around for hundreds of years in practice, but in theory, it is a relative newcomer to the marketing family. By providing relevant, useful and consumable information to a very specific audience just about anything can be considered content marketing.

For example, cave drawings from the prehistoric era are content marketing. They shared very specific sets of information with very specific audiences of people.

Such as:

  • How to build a fire.
  • Where to find shelter.
  • Stories of great hunts or great warriors.

Another great example could be traditional oral storytelling in Native American culture. These stories were an important part of the culture and helped establish many different ideals within a community. Also, here are some great examples of content marketing throughout history.

The Present Day Applications of Content Marketing

There are no limits to the practical applications of content marketing in the present day. Content is everything from your web copy to the feeling people get after watching a commercial. So, it would make sense that the theory of strategizing your content marketing could go a very long way in making sure that a business is reaching the correct people, in the correct way so as to evoke the desired action.

Some very impactful applications of modern-day content marketing are:

  • SEO & search engine marketing
  • social media marketing
  • email marketing
  • PPC marketing

While these are all very different types of marketing avenues, they all come down to the quality of content driving their conversions.

Some Useful Content Marketing Statistics to Keep in Mind

Recently, the Content Marketing Institute released the 2015 B2B Content Marketing Benchmarks and Research report.

One of the key takeaways from their report is the fact that 70% of all businesses surveyed said that they are creating far more content now than they did last year. So, with that in mind, if you’re creating tons of content, why not do it right?

In the digital arena of today’s world, sharing data has become a natural and nearly involuntary action taken by everyone on the internet. In fact, 27 million pieces of content are shared every single day, according to a Nielsen report in 2013 (AOL/Nielsen, 2013).

When we think of sharing data, the mind always leans towards social media. Which makes sense, but that isn’t where all of the data sharing happens. Another great stat to think about is the fact that content marketing beat out social media engagement as the top digital priority for both B2B and B2C businesses in 2013.  (Econsultancy/Adobe, January 2013)

(Stats snagged from here.)

How Does the Future Look for Content Marketing

Although content marketing is still in its infancy, there doesn’t seem to be an end in sight. The future of content marketing is blinding. Seriously, it’s kind of like staring at the sun.

Because the concept of content marketing is both simple and common sense, we feel like it will overtake any other marketing styles and should be integrated into every business marketing plan before the end of 2015.

Remind Me Why I Should Care?

As a business owner, content marketing should be a high priority because it allows you to speak directly to the people you want to reach and create the type of connection that you need to succeed.

Who wouldn’t want to have that kind of connection with your audience? Plus, it’s easier than you think to begin and maintain a content marketing campaign for your brand. It all begins with having a documented content marketing strategy, with we can help with! If you’re interested in forging a deep connection with your customers, get in touch with us for a Discovery Consultation.

Creating Community through Content

I’m sure you’ve all heard that content is king, and it kinda is. Well, rather the context of said content currently reigns supreme.

(This article goes for each and every presence on the internet, whether it be your company website, Facebook or your blog. Cover your bases everywhere you have carved out a corner.)

Writing for the web is no longer about how many keywords you can jam into a 100 word paragraph. It’s about how you can speak to your readers on a truly personal level. Instead of pushing your brand or your product on your visitors until they collapse, try giving them something that they want.

Try…

  • Sharing your experiences with them.
  • Ask them what they think or want..
  • Invite them to participate in something that you have going on.
  • Play fun games with them.
  • Treating them like people and not profit.

People love feeling like they’re a part of something, hence creating a community.

Your Community Isn’t About You

It isn’t, so don’t make it all about you. Giving back to your community isn’t just about charities and volunteer work, it’s about putting a part of yourself into what you’re doing. Hell, give it your all if you’re feeling frisky. Just don’t half-ass it, you’ll regret it in the end.

Make your visitors feel included. As I mentioned above, they like feeling like they’re part of something. Don’t alienate them with pushy advertising or snarky customer service. Give them what they crave.

Oh, and did I mention that acting like a human being is a hell of a lot easier than trying to be a fake company figurehead? Truely. It’s always easier to be yourself than someone else.

Your brand is all about people. Show them that and you’ll create a strong community that will be your biggest supporters for free.