5 Things to Do When Content Inspiration Hits

5 Things to Do When Content Inspiration Hits

Inspiration Can Be Fleeting.

Do These 5 Things When Content Inspiration Hits

Inspiration can strike at any time, and when it does, you need to be ready.

But, what do you actually need to do to ensure that you get the most out of your content inspiration? Only a few things actually, and most of them are pretty self-explanatory.

Get busy cranking out killer content by knocking out these # things to do when content inspiration strikes:

1. Write It Down

This may be a little bit of a “duh” moment, but you’d be surprised at how many amazing ideas you pass up simply because you neglect to write it down. I’ll be honest, I have and now I keep a pad of paper next to my bed at all times.

I <3 my bedside journal, and you will too.

Begin by writing down every single idea you have, big or small. That way you can not only remember it, but you can also cross-reference your content ideas when it comes time to…

2. Google It

So, you’ve had an epiphany.


Now, take the next step and check your work. Because you took the first step in writing it down, you can easily plug it into Google in the morning to find out if you’re the first one to have thought of it, or if your idea is pretty generic.

Remember, that just because you aren’t the first to have the idea doesn’t mean it isn’t a good idea. Think about different ways to approach the subject differently to achieve a different result with the same basic goal.

3. Sleep On It

No matter how simple or complex your idea is, it is always a good idea to sleep on it.

Sure, it seems like a good content idea now, but it may not sound so smart in the morning.

So, always try to get a solid 8 hours after your content inspiration hits to ensure that you get the best end of the deal.

4. Bounce It Off Your Friends

After you’ve let your idea simmer, start bouncing it off your nearest and dearest friends, co-workers, influencers, and network buddies.

Start with your closest friends to make sure that you don’t sound like a raving lunatic when you approach influencers and networkers. If your idea still has steam, bring it to your next networking meet!

Remember to always tread lightly. Networking meetings are always a touchy subject and you’re best off offering something that can help your networkees versus selling something.

5. Get to Work

If you’ve done the work and knocked the previous four steps out of the park, now is the time to get down and dirty.

No matter how large or small your content inspiration is, you should always start from the beginning and do it right rather than doing it quickly. You’ve taken the time to make sure it’s a good idea, why wouldn’t you take the time to do it justice?

Take your time and lay out your project in clearly defined steps from beginning to end, and attack each of those steps with a clear head.

So, next time content inspiration strikes, make sure to follow these steps to get the most out of your idea no matter what it is. Do you have a great tip to add to this list? Let me know!

Make Content Creation More Fun in 3 Simple Ways

Make Content Creation More Fun in 3 Simple Ways

Content creation can often be seen as a chore. It’s a regular chunk of time that could be spent on something more tangible, like hustling sales. But, in the current age, creating quality content should be a priority because it is an opportunity to promote both value and community, which goes much farther for your brand in many ways.

If you’ve been avoiding content creation for any reason…

Here are 3 simple ways to make content creation easier and more fun for everyone involved.

1. Crowdsource

Make a point to regularly ask your audience what they want to hear from you, and be GENUINE about it.

You can go about this several different ways, and one method will work better for you than for other businesses.

  • Sift through testimonials.
  • Email survey.
  • Web pop-up survey.
  • Social media survey posts.
  • Ask them in person.

Test each of these methods to streamline your best opportunity for crowdsourced content and stick with it. Your content should evolve with your business, and your customers will always be the best source of inspiration.

2. Make It A Team Activity

No matter whether you’re a company of one or a Fortune 500 brand with over 200 employees, making sure to include your employees in the content creation process is crucial.

Everyone has a different perspective and personality, so trying to incorporate that into your content can take your content from “ok” to “amazeballs”.

[easy-tweet tweet=”Take your content from “ok” to “amazeballs” by making it a team activity.” user=”inkedigital”]

Start small and work within your particular department. If things go well, expand outward slowly (with manager permissions, of course) until you create a healthy number of involved individuals and departments.

Schedule a meeting at regular intervals to collaborate and gather ideas, but always be sure to stay on topic. Be wary of the dreaded meeting hole and read our article: 6 Ways to Make Meetings More Productive.

3. Involve the Family

Strange as it may sound, your family can provide some real insight into the value of your content. Plus, incorporating human elements and culture into your content can be more rewarding than you expect.

[easy-tweet tweet=”Your family can provide some real insight into the value of your content.” user=”inkedigital”]

Set a day each week or month to sit down for an hour with your friends and family to involve them in your work life. Your spouse will likely provide the most tangible ideas, but your children will provide the element of fun and creativity that your content needs. Never underestimate the mind of a child!

TIP: If you’re often accused of being a “workaholic” this would also be a great opportunity to show your friends and family exactly what you do all day and invite them to pitch in. Not only will you gain incredible insight from someone outside the business, but you’ll also gain more respect from your peers.

No matter where you are in your content process or what kind of industry you’re in, you can apply these three simple methods to make content creation and curation easier and way more fun for everyone.

Do you have a great way to make content creation more fun? Share it with me!