Does Your Business Need a Content Marketing Strategy?

Does Your Business Need a Content Marketing Strategy?

So, Does Your Business Need a Content Marketing Strategy?

If you read our recent blog post, What Is Content Marketing & Why Should A Business Owner Care? then you’re probably asking yourself whether you need a content marketing strategy. Well, the short answer is yes.

Because content is everything that we read, hear, or look at every single day, having a strategy in place to determine how that content is introduced and who it is presented to is a valuable resource.

What Exactly Does It Accomplish?

Outlining a documented content marketing strategy helps you nail down:

1. Who you are as a brand, and as people.
2. What you’re trying to say to your audience, or what your brand story is.
3. How to say what you’re trying to say to produce the most impact.
4. Who is actually listening to what you have to say.

Content Marketing Accomplishments

Having these things figured out will help drive your brand marketing efforts in the right direction: UP. While having a verbal strategy or unspoken agreement of a content marketing strategy is a great start, it does not compare to having a documented strategy in place for your brand.

The Benefits of Having a Content Marketing Strategy

While the exact ROI is harder to pin down for content marketing, the benefits of a well-formed, documented content marketing strategy are boundless. Since it is essentially a passive skill, it acts as a sort of magnet that pulls your audience in and can help produce the following:

• Increased brand awareness within your niche market.
• Instil brand loyalty and trust in your audience.
• Produce a genuine community of brand advocates and fans.
• Create stronger retention and referral numbers.
• Increased sales.

DrinkBranders Content Case Study Analytics

While those are just the tip of the iceberg, they can only be achieved by documenting your content marketing strategy and following it to the letter. This means distributing copies of it to everyone within the content curation, creation and distribution workflow. It also means sharing it with everyone else that could have a hand in reaching your audience, whether through emails or face-to-face.

We firmly believe in the power of knowing who you are and who you want to reach, and we can help shed some light on that process for you. We offer tailored content marketing strategies and implementation for all types of businesses. Request a consultation today!

Give Us A Story, Love…

Facebook Insights - Engagement Stats

The art of storytelling has held a prominent place in our culture for thousands of years. In fact, the storyteller often held a place of high honor in many communities. So it’s no wonder that storytelling has maintained a strong foothold in modern life as we know it.

A story can take on many different forms. From a song on the radio or a painting to a blockbuster movie. No matter what form your story takes, you’ll be sure to have a captive audience as every individual may perceive the same story in a different way or view it in a different light. This is precisely why storytelling is a valuable asset to your branding and marketing strategy.

So, Give Us a Story, Love…

Tell a story. Show us that you’re real, that you have feelings. Show us that you’re human. Be a storyteller and engage your customers like the humans that they are. Being human tends to go over much better than being a cold robot.

Too many brands have traded their true humanity for a little airtime. While trading something valuable for something even more valuable tends to make a great story it doesn’t always make for great branding.

Whether you’re a small business with five employees or a large national corporation, the art of storytelling is a valuable addition to your brand.