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CASE STUDY

talktrac software

web copywriting

TalkTrac Software Web Content Case Study

The Client

TalkTrac Software

The Industry

Productivity Software, Data Collection Software, Medical Software, Educational Software

The Solutions

Brand Messaging, Web Copywriting

date completed

May, 2018

a little overview

TalkTrac is a data collection and productivity software company that helps therapists and teachers simplify and centralize their patient or student data.

The Challenge

The existing TalkTrac website was outdated and didn’t clearly convey what the software did or how it helped their audience. This made it very hard to target and convert their ideal customer, who is inundated with tons of quality software options each day.

To expand her reach and cater to their audience, Frankie with TalkTrac wanted to modernize the website and the message.

The Solution

To help TalkTrac achieve their goals, Inke Digital took the time to understand the software offering as well as the audience’s needs to craft compelling website copy. In addition to web copywriting, we hooked TalkTrac up with our friends at Unbound Web Design for a slick new look.

"Amber was amazing to work with in helping us tell our company story. She took time to talk with us, learn about our company, and research the most responsive SEO words. She was patient and kind answering all of our questions and went the extra mile to help us understand the overall process of developing powerful content. Amber walked with us step by step through the whole process from beginning to end. Amber is a talented and gifted writer who helped our company come to life through her powerful use of words. We have upcoming projects and we would love to work with Amber so she can continue to help us tell our company story!"

Frankie Strickland
Owner & Founder

The Results

An Organized Outlook on Software

The resulting website serves as a solid foundation for the TalkTrac brand to grow and inspire more customers.