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CASE STUDY

SOFFA electric

web copywriting

SOFFA Electric Web Content Project

The Client

SOFFA Electric

The Industry

Control Systems Integration & Instrumentation

The Solutions

Brand Messaging, Web Copywriting

date completed

September, 2019

a little overview

SOFFA Electric is a specialized engineering firm with over 4 decades of experience delivering high-tech end-to-end control system solutions to companies and municipalities across California.

The Challenge

As an established electrical engineering firm, SOFFA Electric has a great reputation but their website was dated and didn’t quite explain what they did. In order to stay relevant in the market, SOFFA needed to step up their digital presence with a fresh new website and message.

The Solution

To help SOFFA Electric compete, Inke Digital crafted human-centric web content that focused on the underlying benefits of the products and services offered. In conjunction with our friends at Legendary Lion Web Design, we also guided the basic visual flow of the website and case studies.

The Results

A Shocking Digital Presence

The resulting website is clean and clearly articulates the SOFFA value and offering without overwhelming the reader with jargon or technical information.

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