CASE STUDY
SOFFA electric
web copywriting
The Client
SOFFA Electric
The Industry
Control Systems Integration & Instrumentation
The Solutions
Brand Messaging, Web Copywriting
date completed
September, 2019
a little overview
SOFFA Electric is a specialized engineering firm with over 4 decades of experience delivering high-tech end-to-end control system solutions to companies and municipalities across California.
The Challenge
As an established electrical engineering firm, SOFFA Electric has a great reputation but their website was dated and didn’t quite explain what they did. In order to stay relevant in the market, SOFFA needed to step up their digital presence with a fresh new website and message.
The Solution
To help SOFFA Electric compete, Inke Digital crafted human-centric web content that focused on the underlying benefits of the products and services offered. In conjunction with our friends at Legendary Lion Web Design, we also guided the basic visual flow of the website and case studies.
The Results
A Shocking Digital Presence
The resulting website is clean and clearly articulates the SOFFA value and offering without overwhelming the reader with jargon or technical information.