CASE STUDY
optiks solutions
web copywriting
The Client
Optiks Solutions
The Industry
B2B Software, Managed IT Services, IT Support
The Solutions
Brand Messaging, Web Copywriting
a little overview
Optiks Solutions is a certified Microsoft Gold Partner offering tailored technical infrastructure solutions to businesses across the globe.
The Challenge
Although the team at Optiks Solutions has been operating for years under their parent company, Prescriber360, the newly formed Optiks brand needed a unique voice that spoke to the general business professional audience.
The Solution
To bring Optiks to life, Inke Digital worked directly with the CEO and technical team to develop full technology web content that spoke to the ideal customer without overwhelming them with too much technical jargon. We also helped guide the overall design, layout and UX of the new site to ensure that the new content performed well in the real-world.
The Results
A Clear View of Future Technology
The resulting web content is clean and concise, while still providing valuable information. It smoothly guides the reader toward the best IT solution for their needs and educates them on the real benefits of adding Optiks Solutions to their business.