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CASE STUDY

optiks solutions

web copywriting

Optiks Solutions Project Case Study

The Client

Optiks Solutions

The Industry

B2B Software, Managed IT Services, IT Support

The Solutions

Brand Messaging, Web Copywriting

a little overview

Optiks Solutions is a certified Microsoft Gold Partner offering tailored technical infrastructure solutions to businesses across the globe.

The Challenge

Although the team at Optiks Solutions has been operating for years under their parent company, Prescriber360, the newly formed Optiks brand needed a unique voice that spoke to the general business professional audience.

The Solution

To bring Optiks to life, Inke Digital worked directly with the CEO and technical team to develop full technology web content that spoke to the ideal customer without overwhelming them with too much technical jargon. We also helped guide the overall design, layout and UX of the new site to ensure that the new content performed well in the real-world.

“Excellent writer.”

Anupam Nandwana
CEO & Founder

The Results

A Clear View of Future Technology

The resulting web content is clean and concise, while still providing valuable information. It smoothly guides the reader toward the best IT solution for their needs and educates them on the real benefits of adding Optiks Solutions to their business.