CASE STUDY
Odgers Law Group
web copywriting
The Client
Odgers Law Group
The Industry
Business Law Firm
The Solutions
Brand Messaging, Web Copywriting, Landing Page Copy, Landing Page Design
date completed
January, 2020
a little overview
Odgers Law Group is a boutique business law office helping small businesses get started and keep up with any legal issues they may have along the way.
The Challenge
Odgers Law Group was planning to premiere their new LeanLawyer tiered membership program, but they weren’t quite happy with the web content that they already had. They knew that no one else was doing anything quite like this, so the launch had to go off without a hitch.
The Solution
To help Odgers Law Group get started on the right foot, Inke Digital developed SEO-friendly, conversion-oriented landing page copy for the LeanLawyer program. We also designed and built the landing page design within the WordPress platform for the client.
The Results
Strong Support for Lean Businesses
The resulting landing page is clear, clean and offers an easy-to-understand explanation of exactly what the program is and what the user can expect to get out of it.