CASE STUDY
Mpower Energy
web copywriting
The Client
Mpower Energy
The Industry
Utility, Power Generation, Green Power Generation
The Solutions
Brand Messaging, Web Copywriting
date completed
November, 2017
a little overview
Mpower Energy is a residential and commercial renewable energy provider and distributor bringing communities together through clean, sustainable energy for their homes and businesses.
The Challenge
Mpower Energy recently made a bold move to transition to offering clean, 100% renewable energy to New York and surrounding communities. To better speak to their audience and represent their new model and offering, Mpower needed a fresh new voice and image.
The Solution
To help Mpower Energy jump into this new market with both feet, Inke Digital developed smart web content and complementary marketing copy for various customer-facing print materials.
The Results
A Web Presence Built to Last
The final product is a website and pamphlet that clearly, concisely, and beautifully outlines what it means to go green and how Mpower Energy can help individuals simplify their lives by transitioning to a sustainable energy provider.