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CASE STUDY

intrinsic talent solutions

web copywriting

Intrinsic Talent Web Copy Case Study

The Client

Intrinsic Talent Solutions

The Industry

Corporate Leadership & Employee Training

The Solutions

Brand Messaging, Web Copywriting

date completed

November, 2017

a little overview

Intrinsic Talent Solutions is an employee training and development firm specializing in executive-level leadership development and succession planning.

The Challenge

Duncan with Intrinsic Talent Solutions was in the process of adding a new arm to his government staff training organization and need fresh website content that appealed to small and medium-sized businesses and achieved their goal of empowering businesses to meet long-term goals.

The Solution

Inke Digital approached the new content needs from a human perspective and developed web copy that exuded a caring and dedicated personality, while remaining informational and on-topic.

The Results

A corporate conversation piece

The resulting website content is clear, concise and conversational in every way. It reaches the targeted demographic on a personal and business level by appealing to their desire to simplify their daily processes and save money on staff development.

* The website design is still a work in progress and we can expect to see several additional pages added to the site in the future.

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