CASE STUDY
intrinsic talent solutions
web copywriting
The Client
Intrinsic Talent Solutions
The Industry
Corporate Leadership & Employee Training
The Solutions
Brand Messaging, Web Copywriting
date completed
November, 2017
a little overview
Intrinsic Talent Solutions is an employee training and development firm specializing in executive-level leadership development and succession planning.
The Challenge
Duncan with Intrinsic Talent Solutions was in the process of adding a new arm to his government staff training organization and need fresh website content that appealed to small and medium-sized businesses and achieved their goal of empowering businesses to meet long-term goals.
The Solution
Inke Digital approached the new content needs from a human perspective and developed web copy that exuded a caring and dedicated personality, while remaining informational and on-topic.
The Results
A corporate conversation piece
The resulting website content is clear, concise and conversational in every way. It reaches the targeted demographic on a personal and business level by appealing to their desire to simplify their daily processes and save money on staff development.
* The website design is still a work in progress and we can expect to see several additional pages added to the site in the future.