Odgers Law Group

Odgers Law Group Web Content Project

We recently helped business lawyers, Odgers Law Group, develop both copy and design for the landing page for their new subscription model, LeanLawyer.

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Leads2Cloz

Leads2Cloz Web Content Case Study

We helped brand new lead management company, Leads2Cloz, develop conversion-oriented web content for their one-page website. Check it out now!

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SOFFA Electric

SOFFA Electric Web Content Project

We helped electrical engineers, SOFFA Electric, revamp their website content to better explain what they offer and to be more SEO-friendly. Check it out!

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Stell

Stell Environmental Web Content Project

CASE STUDY

Stell

web copywriting

Stell Environmental Web Content Project

The Client

Stell

The Industry

Environmental Consulting

The Solutions

Brand Messaging, Web Copywriting

date completed

October, 2019

a little overview

Stell is an established environmental consulting and planning firm that specializes in tech-enabled infrastructure solutions for companies, government agencies, and municipalities across the country.

The Challenge

Although Stell is a well-established company with a solid customer base, they needed an updated website that more clearly explains what Stell offers without overwhelming the user with technical jargon or unnecessary details.

The Solution

Inke Digital sat down with Stell’s subject matter experts to learn more about exactly what solutions they offered and how it helped their ideal customer audience. Then, we developed smart, SEO-friendly web content that clearly and confidently explained the solutions and the technology involved, without going overboard.

To help Stell bring the project full-circle, we hooked them up with our web design pals at Legendary Lion Creative Agency to bring the content to life in the eyes of the customer.

The Results

A Sustainable Brand Presence

The resulting web content accurately and concisely explains how Stell can help companies and organizations optimize operations and reduce risk without sacrificing environmental sustainability.

Medtech Startup

MedTech Startup Marketing Project Case Study

CASE STUDY

a new medtech startup

omni-channel marketing services

MedTech Startup Marketing Project Case Study

The Client

A New Medtech Startup

The Industry

Pharmaceutical Technology, MedTech

The Solutions

Brand Messaging, Copywriting, Sales Funnels, Marketing Management, Paid Advertising

a little overview

The client was a medical technology startup in California offering low-maintenance prescription kiosk units to the medical community.

The Challenge

As a startup, the client was facing some very big challenges to even break into the market, let alone dominate it. They needed a strong digital presence, unshakable values, and a smart strategy to move the needle.

While they have an incredible product, they have minimal funds or manpower to properly promote their product and position their brand as a thought leader. Plus, they are selling an incredibly high-ticket item with an extended sales process cycle.

They wanted to break into the market as affordably and as forcefully as possible. Naturally, content marketing was the most logical avenue for the brand.

The Solution

To begin, Inke Digital worked with startup and web design teams to develop strong web content that suited the client’s brand and their ideal customer’s expectations of value.

To support the launch of the new website in October of 2018 and realize their hope of breaking into the market, an omni-channel content marketing campaign was devised and launched in March of 2019. Inke Digital developed the entire content marketing campaign from end to end, including all copywriting and graphic design.

The Results

The Perfect Machine for Continued Growth

The resulting content and strategy formed a solid foundation for the client’s brand to build upon as they grow into the dominant prescription kiosk vendor on the market.

After the campaign launched, between March 20th, 2019 and June 20th, 2019 the new website received:

+ 0 %
Organic Traffic
+ 0 %
Social Media Referrals
- 0 %
Bounce rate
- 0 %
Social media Bounce rate
+ 0 %
Unique Organic Visitors
+ 0 %
New Users from Social media
+ 0
new demo requests from content marketing campaign
+ 0
organic inquiries for a demo or more information

Prescriber360 Solutions

Prescriber360 Solutions Marketing Project Case Study

CASE STUDY

Prescriber360 Solutions

omni-channel marketing services

Prescriber360 Solutions Marketing Project Case Study

The Client

Prescriber360 Solutions

The Industry

Pharmaceutical Technology, Software, IT Support, SaaS

The Solutions

Brand Messaging, Copywriting, Sales Funnels, Marketing Management, Paid Advertising

Prescriber360 Solutions underwent a complete rebrand and product shift, resulting in a website overhaul at the end of 2019. Therefore the link represents a Wayback Machine sample of the developed content.

a little overview

Prescriber360 Solutions is a Microsoft Gold Partner helping pharmaceutical and biotech companies optimize their organization inside and out through technology.

The Challenge

The existing Prescriber360 website was dated and ineffective in reaching their busy audience. As such, their capable tech team set about revamping the web presence and needed fresh web content to match the new look.

In addition, the Prescriber360 brand was not yet engaging in any sort of marketing to promote their solutions. They needed a solid foundation to guide their marketing efforts now and in the future.

The Solution

Inke Digital developed smart, SEO-friendly copy that outlined the value of P360 solutions without overwhelming the reader with technical jargon and unnecessary content. We also provided design layout direction to ensure that the design flow matched the copy.

To support the launch of the new website, we also developed a complete content marketing strategy and brand messaging strategy. In tandem with the in-house Prescriber360 team, Inke Digital developed a complete sales funnel along with accompanying content, blogs, and ads to drive traffic.

WEBSITE revamp Results

When the project commenced, Inke Digital developed complete a brand messaging strategy and then crafted SEO-friendly web copy for all pages on the website, including various conversion-oriented landing pages.

The final website is a perfect representation of the Prescriber360 brand and culture. It effectively and simply explains the key offerings and how they can impact the growth of a life sciences company.

Metrics from May 16th, 2018 to December 1st, 2018 are compared to October 28th, 2017 to May 15th, 2018.

The new website was launched on May 16th, 2018.

+ 0 %
Overall Traffic
+ 0 %
Organic Traffic
+ 0 %
New Users
+ 0 %
Preferred Organic Search Terms
+ 0 %
New Users
+ 0 %
Pageviews
- 0 %
Bounce rate

marketing campaign results

After the new website launched, Inke Digital worked to develop an omni-channel content marketing strategy that catered to the ideal Prescriber360 audience. This included blogging, ebooks, social media marketing, and paid advertising via social media channels.

The final marketing presence forms a solid foundation for the Prescriber360 brand to build upon for future growth and to continue to learn and improve.

Metrics from December 1st, 2018 to February 28th, 2019 are compared to September 2nd, 2018 to November 30th, 2018.

ongoing marketing efforts

Based on the content marketing strategy and web content that we put in place, the Prescriber360 Solutions digital presence is enjoying steady traffic and results long after the initial launch.

Metrics from March 1st, 2019 to August 30th, 2019 are compared to March 1st, 2018 to August 30th, 2018.

+ 0 %
Organic Traffic
+ 0 %
Pageviews
- 0 %
Bounce rate
+ 0 %
Session Duration

Mpower Energy

Mpower Energy Web Content Project Case Study

CASE STUDY

Mpower Energy

web copywriting

Mpower Energy Web Content Project Case Study

The Client

Mpower Energy

The Industry

Utility, Power Generation, Green Power Generation

The Solutions

Brand Messaging, Web Copywriting

date completed

November, 2017

a little overview

Mpower Energy is a residential and commercial renewable energy provider and distributor bringing communities together through clean, sustainable energy for their homes and businesses.

The Challenge

Mpower Energy recently made a bold move to transition to offering clean, 100% renewable energy to New York and surrounding communities. To better speak to their audience and represent their new model and offering, Mpower needed a fresh new voice and image.

The Solution

To help Mpower Energy jump into this new market with both feet, Inke Digital developed smart web content and complementary marketing copy for various customer-facing print materials.

The Results

A Web Presence Built to Last

The final product is a website and pamphlet that clearly, concisely, and beautifully outlines what it means to go green and how Mpower Energy can help individuals simplify their lives by transitioning to a sustainable energy provider.

Limetree

Limetree Web Content Project Case Study

CASE STUDY

Limetree Marketing

web copywriting

Limetree Web Content Project Case Study

The Client

Limetree Marketing

The Industry

Marketing & Advertising, Business Services, Business Analytics

The Solutions

Brand Messaging, Web Copywriting

date completed

July, 2019

a little overview

Limetree is a behavioral marketing agency helping large companies and corporations optimize their marketing efforts using science to help them understand their ideal audience and the how and why of their decision making.

The Challenge

Serving a prominent class of businesses comes with a lot of roadblocks and pitfalls, including high scrutiny and fierce competition to deliver premium services to their clientele. Unfortunately, their existing website presence did not accurately convey exactly what Limetree did or who they served.

The Solution

To make sure that Limetree had the foundational elements they needed to appeal to their ideal audience,  Inke Digital developed smart, concise web content that explains the Limetree solutions without overwhelming the reader with industry jargon or technical details.

The Results

The Personification of Greatness

The final website copy and flow is clear, concise, and explains the merits of behavioral science and decision marketing in a way that anyone can understand and resonate with.

Optiks Solutions

Optiks Solutions Project Case Study

CASE STUDY

optiks solutions

web copywriting

Optiks Solutions Project Case Study

The Client

Optiks Solutions

The Industry

B2B Software, Managed IT Services, IT Support

The Solutions

Brand Messaging, Web Copywriting

a little overview

Optiks Solutions is a certified Microsoft Gold Partner offering tailored technical infrastructure solutions to businesses across the globe.

The Challenge

Although the team at Optiks Solutions has been operating for years under their parent company, Prescriber360, the newly formed Optiks brand needed a unique voice that spoke to the general business professional audience.

The Solution

To bring Optiks to life, Inke Digital worked directly with the CEO and technical team to develop full technology web content that spoke to the ideal customer without overwhelming them with too much technical jargon. We also helped guide the overall design, layout and UX of the new site to ensure that the new content performed well in the real-world.

The Results

A Clear View of Future Technology

The resulting web content is clean and concise, while still providing valuable information. It smoothly guides the reader toward the best IT solution for their needs and educates them on the real benefits of adding Optiks Solutions to their business.

Intrinsic Talent Solutions

Intrinsic Talent Web Copy Case Study - Preview

CASE STUDY

intrinsic talent solutions

web copywriting

Intrinsic Talent Web Copy Case Study

The Client

Intrinsic Talent Solutions

The Industry

Corporate Leadership & Employee Training

The Solutions

Brand Messaging, Web Copywriting

date completed

November, 2017

a little overview

Intrinsic Talent Solutions is an employee training and development firm specializing in executive-level leadership development and succession planning.

The Challenge

Duncan with Intrinsic Talent Solutions was in the process of adding a new arm to his government staff training organization and need fresh website content that appealed to small and medium-sized businesses and achieved their goal of empowering businesses to meet long-term goals.

The Solution

Inke Digital approached the new content needs from a human perspective and developed web copy that exuded a caring and dedicated personality, while remaining informational and on-topic.

The Results

A corporate conversation piece

The resulting website content is clear, concise and conversational in every way. It reaches the targeted demographic on a personal and business level by appealing to their desire to simplify their daily processes and save money on staff development.

* The website design is still a work in progress and we can expect to see several additional pages added to the site in the future.