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Leads2Cloz
We helped brand new lead management company, Leads2Cloz, develop conversion-oriented web content for their one-page website. Check it out now!
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We helped electrical engineers, SOFFA Electric, revamp their website content to better explain what they offer and to be more SEO-friendly. Check it out!
Continue readingStell
CASE STUDY
Stell
web copywriting
The Client
Stell
The Industry
Environmental Consulting
The Solutions
Brand Messaging, Web Copywriting
date completed
October, 2019
a little overview
Stell is an established environmental consulting and planning firm that specializes in tech-enabled infrastructure solutions for companies, government agencies, and municipalities across the country.
The Challenge
Although Stell is a well-established company with a solid customer base, they needed an updated website that more clearly explains what Stell offers without overwhelming the user with technical jargon or unnecessary details.
The Solution
Inke Digital sat down with Stell’s subject matter experts to learn more about exactly what solutions they offered and how it helped their ideal customer audience. Then, we developed smart, SEO-friendly web content that clearly and confidently explained the solutions and the technology involved, without going overboard.
To help Stell bring the project full-circle, we hooked them up with our web design pals at Legendary Lion Creative Agency to bring the content to life in the eyes of the customer.
The Results
A Sustainable Brand Presence
The resulting web content accurately and concisely explains how Stell can help companies and organizations optimize operations and reduce risk without sacrificing environmental sustainability.
Medtech Startup
CASE STUDY
a new medtech startup
omni-channel marketing services
The Client
A New Medtech Startup
The Industry
Pharmaceutical Technology, MedTech
The Solutions
Brand Messaging, Copywriting, Sales Funnels, Marketing Management, Paid Advertising
a little overview
The client was a medical technology startup in California offering low-maintenance prescription kiosk units to the medical community.
The Challenge
As a startup, the client was facing some very big challenges to even break into the market, let alone dominate it. They needed a strong digital presence, unshakable values, and a smart strategy to move the needle.
While they have an incredible product, they have minimal funds or manpower to properly promote their product and position their brand as a thought leader. Plus, they are selling an incredibly high-ticket item with an extended sales process cycle.
They wanted to break into the market as affordably and as forcefully as possible. Naturally, content marketing was the most logical avenue for the brand.
The Solution
To begin, Inke Digital worked with startup and web design teams to develop strong web content that suited the client’s brand and their ideal customer’s expectations of value.
To support the launch of the new website in October of 2018 and realize their hope of breaking into the market, an omni-channel content marketing campaign was devised and launched in March of 2019. Inke Digital developed the entire content marketing campaign from end to end, including all copywriting and graphic design.
The Results
The Perfect Machine for Continued Growth
The resulting content and strategy formed a solid foundation for the client’s brand to build upon as they grow into the dominant prescription kiosk vendor on the market.
After the campaign launched, between March 20th, 2019 and June 20th, 2019 the new website received:
+ 0 %
Organic Traffic
+ 0 %
Social Media Referrals
- 0 %
Bounce rate
- 0 %
Social media Bounce rate
+ 0 %
Unique Organic Visitors
+ 0 %
New Users from Social media
+ 0
new demo requests from content marketing campaign
+ 0
organic inquiries for a demo or more information
Prescriber360 Solutions
CASE STUDY
Prescriber360 Solutions
omni-channel marketing services
The Client
Prescriber360 Solutions
The Industry
Pharmaceutical Technology, Software, IT Support, SaaS
The Solutions
Brand Messaging, Copywriting, Sales Funnels, Marketing Management, Paid Advertising
Prescriber360 Solutions underwent a complete rebrand and product shift, resulting in a website overhaul at the end of 2019. Therefore the link represents a Wayback Machine sample of the developed content.
a little overview
Prescriber360 Solutions is a Microsoft Gold Partner helping pharmaceutical and biotech companies optimize their organization inside and out through technology.
The Challenge
The existing Prescriber360 website was dated and ineffective in reaching their busy audience. As such, their capable tech team set about revamping the web presence and needed fresh web content to match the new look.
In addition, the Prescriber360 brand was not yet engaging in any sort of marketing to promote their solutions. They needed a solid foundation to guide their marketing efforts now and in the future.
The Solution
Inke Digital developed smart, SEO-friendly copy that outlined the value of P360 solutions without overwhelming the reader with technical jargon and unnecessary content. We also provided design layout direction to ensure that the design flow matched the copy.
To support the launch of the new website, we also developed a complete content marketing strategy and brand messaging strategy. In tandem with the in-house Prescriber360 team, Inke Digital developed a complete sales funnel along with accompanying content, blogs, and ads to drive traffic.
WEBSITE revamp Results
When the project commenced, Inke Digital developed complete a brand messaging strategy and then crafted SEO-friendly web copy for all pages on the website, including various conversion-oriented landing pages.
The final website is a perfect representation of the Prescriber360 brand and culture. It effectively and simply explains the key offerings and how they can impact the growth of a life sciences company.
Metrics from May 16th, 2018 to December 1st, 2018 are compared to October 28th, 2017 to May 15th, 2018.
The new website was launched on May 16th, 2018.
+ 0 %
Overall Traffic
+ 0 %
Organic Traffic
+ 0 %
New Users
+ 0 %
Preferred Organic Search Terms
+ 0 %
New Users
+ 0 %
Pageviews
- 0 %
Bounce rate
marketing campaign results
After the new website launched, Inke Digital worked to develop an omni-channel content marketing strategy that catered to the ideal Prescriber360 audience. This included blogging, ebooks, social media marketing, and paid advertising via social media channels.
The final marketing presence forms a solid foundation for the Prescriber360 brand to build upon for future growth and to continue to learn and improve.
Metrics from December 1st, 2018 to February 28th, 2019 are compared to September 2nd, 2018 to November 30th, 2018.
ongoing marketing efforts
Based on the content marketing strategy and web content that we put in place, the Prescriber360 Solutions digital presence is enjoying steady traffic and results long after the initial launch.
Metrics from March 1st, 2019 to August 30th, 2019 are compared to March 1st, 2018 to August 30th, 2018.
+ 0 %
Organic Traffic
+ 0 %
Pageviews
- 0 %
Bounce rate
+ 0 %
Session Duration
Mpower Energy
CASE STUDY
Mpower Energy
web copywriting
The Client
Mpower Energy
The Industry
Utility, Power Generation, Green Power Generation
The Solutions
Brand Messaging, Web Copywriting
date completed
November, 2017
a little overview
Mpower Energy is a residential and commercial renewable energy provider and distributor bringing communities together through clean, sustainable energy for their homes and businesses.
The Challenge
Mpower Energy recently made a bold move to transition to offering clean, 100% renewable energy to New York and surrounding communities. To better speak to their audience and represent their new model and offering, Mpower needed a fresh new voice and image.
The Solution
To help Mpower Energy jump into this new market with both feet, Inke Digital developed smart web content and complementary marketing copy for various customer-facing print materials.
The Results
A Web Presence Built to Last
The final product is a website and pamphlet that clearly, concisely, and beautifully outlines what it means to go green and how Mpower Energy can help individuals simplify their lives by transitioning to a sustainable energy provider.
Limetree
CASE STUDY
Limetree Marketing
web copywriting
The Client
Limetree Marketing
The Industry
Marketing & Advertising, Business Services, Business Analytics
The Solutions
Brand Messaging, Web Copywriting
date completed
July, 2019
a little overview
Limetree is a behavioral marketing agency helping large companies and corporations optimize their marketing efforts using science to help them understand their ideal audience and the how and why of their decision making.
The Challenge
Serving a prominent class of businesses comes with a lot of roadblocks and pitfalls, including high scrutiny and fierce competition to deliver premium services to their clientele. Unfortunately, their existing website presence did not accurately convey exactly what Limetree did or who they served.
The Solution
To make sure that Limetree had the foundational elements they needed to appeal to their ideal audience, Inke Digital developed smart, concise web content that explains the Limetree solutions without overwhelming the reader with industry jargon or technical details.
"Amber is great to work with! She has a great balance of really diving into a project to understand it with a willingness to push back on items that you may be too close to (so things like jargon, nuances that you understand, but others won't, etc). We have really enjoyed working with her, and believe she offers a distinct value to a project."
Mike Meadows
Chief Strategy Officer
The Results
The Personification of Greatness
The final website copy and flow is clear, concise, and explains the merits of behavioral science and decision marketing in a way that anyone can understand and resonate with.
** Unfortunately, metrics are not available due to Google Analytics not being installed on the old site.
Optiks Solutions
CASE STUDY
optiks solutions
web copywriting
The Client
Optiks Solutions
The Industry
B2B Software, Managed IT Services, IT Support
The Solutions
Brand Messaging, Web Copywriting
a little overview
Optiks Solutions is a certified Microsoft Gold Partner offering tailored technical infrastructure solutions to businesses across the globe.
The Challenge
Although the team at Optiks Solutions has been operating for years under their parent company, Prescriber360, the newly formed Optiks brand needed a unique voice that spoke to the general business professional audience.
The Solution
To bring Optiks to life, Inke Digital worked directly with the CEO and technical team to develop full technology web content that spoke to the ideal customer without overwhelming them with too much technical jargon. We also helped guide the overall design, layout and UX of the new site to ensure that the new content performed well in the real-world.
The Results
A Clear View of Future Technology
The resulting web content is clean and concise, while still providing valuable information. It smoothly guides the reader toward the best IT solution for their needs and educates them on the real benefits of adding Optiks Solutions to their business.
Intrinsic Talent Solutions
CASE STUDY
intrinsic talent solutions
web copywriting
The Client
Intrinsic Talent Solutions
The Industry
Corporate Leadership & Employee Training
The Solutions
Brand Messaging, Web Copywriting
date completed
November, 2017
a little overview
Intrinsic Talent Solutions is an employee training and development firm specializing in executive-level leadership development and succession planning.
The Challenge
Duncan with Intrinsic Talent Solutions was in the process of adding a new arm to his government staff training organization and need fresh website content that appealed to small and medium-sized businesses and achieved their goal of empowering businesses to meet long-term goals.
The Solution
Inke Digital approached the new content needs from a human perspective and developed web copy that exuded a caring and dedicated personality, while remaining informational and on-topic.
The Results
A corporate conversation piece
The resulting website content is clear, concise and conversational in every way. It reaches the targeted demographic on a personal and business level by appealing to their desire to simplify their daily processes and save money on staff development.
* The website design is still a work in progress and we can expect to see several additional pages added to the site in the future.