Stell

CASE STUDY

Stell

web copywriting

The Client

Stell

The Industry

Environmental Consulting

The Solutions

Brand Messaging, Web Copywriting

date completed

October, 2019

a little overview

Stell is an established environmental consulting and planning firm that specializes in tech-enabled infrastructure solutions for companies, government agencies, and municipalities across the country.

The Challenge

Although Stell is a well-established company with a solid customer base, they needed an updated website that more clearly explains what Stell offers without overwhelming the user with technical jargon or unnecessary details.

The Solution

Inke Digital sat down with Stell’s subject matter experts to learn more about exactly what solutions they offered and how it helped their ideal customer audience. Then, we developed smart, SEO-friendly web content that clearly and confidently explained the solutions and the technology involved, without going overboard.

To help Stell bring the project full-circle, we hooked them up with our web design pals at Legendary Lion Creative Agency to bring the content to life in the eyes of the customer.

Mick James

Manager of Operations

The Results

A Sustainable Brand Presence

The resulting web content accurately and concisely explains how Stell can help companies and organizations optimize operations and reduce risk without sacrificing environmental sustainability.

Medtech Startup

CASE STUDY

a new medtech startup

omni-channel marketing services

The Client

A New Medtech Startup

The Industry

Pharmaceutical Technology, MedTech

The Solutions

Brand Messaging, Copywriting, Sales Funnels, Marketing Management, Paid Advertising

a little overview

The client was a medical technology startup in California offering low-maintenance prescription kiosk units to the medical community.

The Challenge

As a startup, the client was facing some very big challenges to even break into the market, let alone dominate it. They needed a strong digital presence, unshakable values, and a smart strategy to move the needle.

While they have an incredible product, they have minimal funds or manpower to properly promote their product and position their brand as a thought leader. Plus, they are selling an incredibly high-ticket item with an extended sales process cycle.

They wanted to break into the market as affordably and as forcefully as possible. Naturally, content marketing was the most logical avenue for the brand.

The Solution

To begin, Inke Digital worked with startup and web design teams to develop strong web content that suited the client’s brand and their ideal customer’s expectations of value.

To support the launch of the new website in October of 2018 and realize their hope of breaking into the market, an omni-channel content marketing campaign was devised and launched in March of 2019. Inke Digital developed the entire content marketing campaign from end to end, including all copywriting and graphic design.

The Results

The Perfect Machine for Continued Growth

The resulting content and strategy formed a solid foundation for the client’s brand to build upon as they grow into the dominant prescription kiosk vendor on the market.

After the campaign launched, between March 20th, 2019 and June 20th, 2019 the new website received:

+ 0 %

Organic Traffic

+ 0 %

Social Media Referrals

- 0 %

Bounce rate

- 0 %

Social media Bounce rate

+ 0 %

Unique Organic Visitors

+ 0 %

New Users from Social media

+ 0

new demo requests from content marketing campaign

+ 0

organic inquiries for a demo or more information

Prescriber360 Solutions

CASE STUDY

Prescriber360 Solutions

omni-channel marketing services

The Client

Prescriber360 Solutions

The Industry

Pharmaceutical Technology, Software, IT Support, SaaS

The Solutions

Brand Messaging, Copywriting, Sales Funnels, Marketing Management, Paid Advertising

Prescriber360 Solutions underwent a complete rebrand and product shift, resulting in a website overhaul at the end of 2019. Therefore the link represents a Wayback Machine sample of the developed content.

a little overview

Prescriber360 Solutions is a Microsoft Gold Partner helping pharmaceutical and biotech companies optimize their organization inside and out through technology.

The Challenge

The existing Prescriber360 website was dated and ineffective in reaching their busy audience. As such, their capable tech team set about revamping the web presence and needed fresh web content to match the new look.

In addition, the Prescriber360 brand was not yet engaging in any sort of marketing to promote their solutions. They needed a solid foundation to guide their marketing efforts now and in the future.

The Solution

Inke Digital developed smart, SEO-friendly copy that outlined the value of P360 solutions without overwhelming the reader with technical jargon and unnecessary content. We also provided design layout direction to ensure that the design flow matched the copy.

To support the launch of the new website, we also developed a complete content marketing strategy and brand messaging strategy. In tandem with the in-house Prescriber360 team, Inke Digital developed a complete sales funnel along with accompanying content, blogs, and ads to drive traffic.

“We engaged Amber to work with us on website content project and quickly realized the great talent and potential she had to support us with our digital marketing work. She was instrumental in defining our blog contents, Social postings and content curation. Amber is a pleasure to work with. I would highly recommend leveraging Amber’s services if you are getting started or expanding your digital marketing footprint.”

Anupam Nandwana

Founder & CEO

WEBSITE revamp Results

When the project commenced, Inke Digital developed complete a brand messaging strategy and then crafted SEO-friendly web copy for all pages on the website, including various conversion-oriented landing pages.

The final website is a perfect representation of the Prescriber360 brand and culture. It effectively and simply explains the key offerings and how they can impact the growth of a life sciences company.

Metrics from May 16th, 2018 to December 1st, 2018 are compared to October 28th, 2017 to May 15th, 2018.

The new website was launched on May 16th, 2018.

+ 0 %

Overall Traffic

+ 0 %

Organic Traffic

+ 0 %

New Users

+ 0 %

Preferred Organic Search Terms

+ 0 %

New Users

+ 0 %

Pageviews

- 0 %

Bounce rate

marketing campaign results

After the new website launched, Inke Digital worked to develop an omni-channel content marketing strategy that catered to the ideal Prescriber360 audience. This included blogging, ebooks, social media marketing, and paid advertising via social media channels.

The final marketing presence forms a solid foundation for the Prescriber360 brand to build upon for future growth and to continue to learn and improve.

Metrics from December 1st, 2018 to February 28th, 2019 are compared to September 2nd, 2018 to November 30th, 2018.

ongoing marketing efforts

Based on the content marketing strategy and web content that we put in place, the Prescriber360 Solutions digital presence is enjoying steady traffic and results long after the initial launch.

Metrics from March 1st, 2019 to August 30th, 2019 are compared to March 1st, 2018 to August 30th, 2018.

+ 0 %

Organic Traffic

+ 0 %

Pageviews

- 0 %

Bounce rate

+ 0 %

Session Duration

Mpower Energy

CASE STUDY

Mpower Energy

web copywriting

The Client

Mpower Energy

The Industry

Utility, Power Generation, Green Power Generation

The Solutions

Brand Messaging, Web Copywriting

date completed

November, 2017

a little overview

Mpower Energy is a residential and commercial renewable energy provider and distributor bringing communities together through clean, sustainable energy for their homes and businesses.

The Challenge

Mpower Energy recently made a bold move to transition to offering clean, 100% renewable energy to New York and surrounding communities. To better speak to their audience and represent their new model and offering, Mpower needed a fresh new voice and image.

The Solution

To help Mpower Energy jump into this new market with both feet, Inke Digital developed smart web content and complementary marketing copy for various customer-facing print materials.

Sara Lieblich

Operations Manager

The Results

A Web Presence Built to Last

The final product is a website and pamphlet that clearly, concisely, and beautifully outlines what it means to go green and how Mpower Energy can help individuals simplify their lives by transitioning to a sustainable energy provider.

Limetree

CASE STUDY

Limetree Marketing

web copywriting

The Client

Limetree Marketing

The Industry

Marketing & Advertising, Business Services, Business Analytics

The Solutions

Brand Messaging, Web Copywriting

date completed

July, 2019

a little overview

Limetree is a behavioral marketing agency helping large companies and corporations optimize their marketing efforts using science to help them understand their ideal audience and the how and why of their decision making.

The Challenge

Serving a prominent class of businesses comes with a lot of roadblocks and pitfalls, including high scrutiny and fierce competition to deliver premium services to their clientele. Unfortunately, their existing website presence did not accurately convey exactly what Limetree did or who they served.

The Solution

To make sure that Limetree had the foundational elements they needed to appeal to their ideal audience, Inke Digital developed smart, concise web content that explains the Limetree solutions without overwhelming the reader with industry jargon or technical details.

“Amber is great to work with! She has a great balance of really diving into a project to understand it with a willingness to push back on items that you may be too close to (so things like jargon, nuances that you understand, but others won't, etc). We have really enjoyed working with her, and believe she offers a distinct value to a project.”

Michael Meadows

Chief Strategy Officer

The Results

The Personification of Greatness

The final website copy and flow is clear, concise, and explains the merits of behavioral science and decision marketing in a way that anyone can understand and resonate with.

Optiks Solutions

CASE STUDY

optiks solutions

web copywriting

The Client

Optiks Solutions

The Industry

B2B Software, Managed IT Services, IT Support

The Solutions

Brand Messaging, Web Copywriting

a little overview

Optiks Solutions is a certified Microsoft Gold Partner offering tailored technical infrastructure solutions to businesses across the globe.

The Challenge

Although the team at Optiks Solutions has been operating for years under their parent company, Prescriber360, the newly formed Optiks brand needed a unique voice that spoke to the general business professional audience.

The Solution

To bring Optiks to life, Inke Digital worked directly with the CEO and technical team to develop full technology web content that spoke to the ideal customer without overwhelming them with too much technical jargon. We also helped guide the overall design, layout and UX of the new site to ensure that the new content performed well in the real-world.

“Excellent writer.”

Anupam Nandwana

CEO & Founder

The Results

A Clear View of Future Technology

The resulting web content is clean and concise, while still providing valuable information. It smoothly guides the reader toward the best IT solution for their needs and educates them on the real benefits of adding Optiks Solutions to their business.

Intrinsic Talent Solutions

CASE STUDY

intrinsic talent solutions

web copywriting

The Client

Intrinsic Talent Solutions

The Industry

Corporate Leadership & Employee Training

The Solutions

Brand Messaging, Web Copywriting

date completed

November, 2017

a little overview

Intrinsic Talent Solutions is an employee training and development firm specializing in executive-level leadership development and succession planning.

The Challenge

Duncan with Intrinsic Talent Solutions was in the process of adding a new arm to his government staff training organization and need fresh website content that appealed to small and medium-sized businesses and achieved their goal of empowering businesses to meet long-term goals.

The Solution

Inke Digital approached the new content needs from a human perspective and developed web copy that exuded a caring and dedicated personality, while remaining informational and on-topic.

“Amber was a pleasure to work with and completed the work well within the allotted time. She was fast, accurate and creative. Definitely recommended…”

Duncan Brand

Founder & Managing Principal

The Results

A corporate conversation piece

The resulting website content is clear, concise and conversational in every way. It reaches the targeted demographic on a personal and business level by appealing to their desire to simplify their daily processes and save money on staff development.

* The website design is still a work in progress and we can expect to see several additional pages added to the site in the future.

Integrated Resources, Inc.

CASE STUDY

Integrated resources, inc.

web copywriting

The Client

Integrated Resources, Inc.

The Industry

Recruitment Agency, Staffing Agency

The Solutions

Brand Messaging, Web Copywriting

date completed

April, 2018

a little overview

Integrated Resources, Inc., or IRI, is a dynamic corporate recruitment and staffing agency providing workforce augmentation services and solutions.

The Challenge

Integrated Resources, Inc. was undergoing a revamp of their digital presence and needed a fresh face and fresh voice to go with their expanded service offering.

The Solution

Inke Digital developed benefit-driven, SEO-friendly web content for each page of their website that sparked a conversation with businesses and talent looking for work.

Once the content was finalized, we hooked IRI up with our web developer friends at Legendary Lion to bring the design to life.

"Amber did a great job on our project and I would highly recommend her."

Gary Gambhir

CEO & Founder

The Results

An Integrated Approach to Staffing

The resulting web copy is conversational and conveys the benefits of engaging a staffing agency to help companies augment or complete their workforce with minimal stress.

TalkTrac Software

CASE STUDY

talktrac software

web copywriting

The Client

TalkTrac Software

The Industry

Productivity Software, Data Collection Software, Medical Software, Educational Software

The Solutions

Brand Messaging, Web Copywriting

date completed

May, 2018

a little overview

TalkTrac is a data collection and productivity software company that helps therapists and teachers simplify and centralize their patient or student data.

The Challenge

The existing TalkTrac website was outdated and didn’t clearly convey what the software did or how it helped their audience. This made it very hard to target and convert their ideal customer, who is inundated with tons of quality software options each day.

To expand her reach and cater to their audience, Frankie with TalkTrac wanted to modernize the website and the message.

The Solution

To help TalkTrac achieve their goals, Inke Digital took the time to understand the software offering as well as the audience’s needs to craft compelling website copy. In addition to web copywriting, we hooked TalkTrac up with our friends at Unbound Web Design for a slick new look.

"Amber was amazing to work with in helping us tell our company story. She took time to talk with us, learn about our company, and research the most responsive SEO words. She was patient and kind answering all of our questions and went the extra mile to help us understand the overall process of developing powerful content. Amber walked with us step by step through the whole process from beginning to end. Amber is a talented and gifted writer who helped our company come to life through her powerful use of words. We have upcoming projects and we would love to work with Amber so she can continue to help us tell our company story!"

Frankie Strickland

Owner & Founder

The Results

An Organized Outlook on Software

The resulting website serves as a solid foundation for the TalkTrac brand to grow and inspire more customers.

Prolific Communications

CASE STUDY

Prolific Communications

blog & web copywriting

The Client

Prolific Communications Consulting

The Industry

Corporate Communications

The Solutions

Brand Messaging, Web Copywriting, Blog Article Writing

date completed

October, 2017

a little overview

Prolific Communications Consulting is a boutique consulting firm specializing in helping businesses streamline their overall communications and internal processes.

The Challenge

Amid a slew of more established consulting firms, Prolific Communications needed to show that they are the best agency for any communication gig, big or small.

The Solution

To help Prolific stand out from the crowd, Inke Digital developed full website content that clearly and concisely explained what was offered and how it could help improve businesses, without overwhelming the reader with jargon or buzzwords.

Our wonderful friends at Unbound Web Design designed a fantastic WordPress website to compliment the complete web content.

“Amber is quick, efficient, and does amazing work! Please solicit her for your next communications engagement!”

Brittany Foster

CEO & Owner

The Results

A Smooth Communicator

The resulting website is not only beautiful and functional, but gets the point across to the audience in a way that they can understand and engage with.