omni-channel marketing services
a little overview
Prescriber360 Solutions is a Microsoft Gold Partner helping pharmaceutical and biotech companies optimize their organization inside and out through technology.
The existing Prescriber360 website was dated and ineffective in reaching their busy audience. As such, their capable tech team set about revamping the web presence and needed fresh web content to match the new look.
In addition, the Prescriber360 brand was not yet engaging in any sort of marketing to promote their solutions. They needed a solid foundation to guide their marketing efforts now and in the future.
Inke Digital developed smart, SEO-friendly copy that outlined the value of P360 solutions without overwhelming the reader with technical jargon and unnecessary content. We also provided design layout direction to ensure that the design flow matched the copy.
To support the launch of the new website, we also developed a complete content marketing strategy and brand messaging strategy. In tandem with the in-house Prescriber360 team, Inke Digital developed a complete sales funnel along with accompanying content, blogs, and ads to drive traffic.
“We engaged Amber to work with us on website content project and quickly realized the great talent and potential she had to support us with our digital marketing work. She was instrumental in defining our blog contents, Social postings and content curation. Amber is a pleasure to work with. I would highly recommend leveraging Amber’s services if you are getting started or expanding your digital marketing footprint.”
WEBSITE revamp Results
When the project commenced, Inke Digital developed complete a brand messaging strategy and then crafted SEO-friendly web copy for all pages on the website, including various conversion-oriented landing pages.
The final website is a perfect representation of the Prescriber360 brand and culture. It effectively and simply explains the key offerings and how they can impact the growth of a life sciences company.
Metrics from May 16th, 2018 to December 1st, 2018 are compared to October 28th, 2017 to May 15th, 2018.
The new website was launched on May 16th, 2018.
marketing campaign results
After the new website launched, Inke Digital worked to develop an omni-channel content marketing strategy that catered to the ideal Prescriber360 audience. This included blogging, ebooks, social media marketing, and paid advertising via social media channels.
The final marketing presence forms a solid foundation for the Prescriber360 brand to build upon for future growth and to continue to learn and improve.
Metrics from December 1st, 2018 to February 28th, 2019 are compared to September 2nd, 2018 to November 30th, 2018.
ongoing marketing efforts
Based on the content marketing strategy and web content that we put in place, the Prescriber360 Solutions digital presence is enjoying steady traffic and results long after the initial launch.
Metrics from March 1st, 2019 to August 30th, 2019 are compared to March 1st, 2018 to August 30th, 2018.