Medtech Startup

MedTech Startup Marketing Project Case Study

CASE STUDY

a new medtech startup

omni-channel marketing services

MedTech Startup Marketing Project Case Study

The Client

A New Medtech Startup

The Industry

Pharmaceutical Technology, MedTech

The Solutions

Brand Messaging, Copywriting, Sales Funnels, Marketing Management, Paid Advertising

a little overview

The client was a medical technology startup in California offering low-maintenance prescription kiosk units to the medical community.

The Challenge

As a startup, the client was facing some very big challenges to even break into the market, let alone dominate it. They needed a strong digital presence, unshakable values, and a smart strategy to move the needle.

While they have an incredible product, they have minimal funds or manpower to properly promote their product and position their brand as a thought leader. Plus, they are selling an incredibly high-ticket item with an extended sales process cycle.

They wanted to break into the market as affordably and as forcefully as possible. Naturally, content marketing was the most logical avenue for the brand.

The Solution

To begin, Inke Digital worked with startup and web design teams to develop strong web content that suited the client’s brand and their ideal customer’s expectations of value.

To support the launch of the new website in October of 2018 and realize their hope of breaking into the market, an omni-channel content marketing campaign was devised and launched in March of 2019. Inke Digital developed the entire content marketing campaign from end to end, including all copywriting and graphic design.

The Results

The Perfect Machine for Continued Growth

The resulting content and strategy formed a solid foundation for the client’s brand to build upon as they grow into the dominant prescription kiosk vendor on the market.

After the campaign launched, between March 20th, 2019 and June 20th, 2019 the new website received:

+ 0 %
Organic Traffic
+ 0 %
Social Media Referrals
- 0 %
Bounce rate
- 0 %
Social media Bounce rate
+ 0 %
Unique Organic Visitors
+ 0 %
New Users from Social media
+ 0
new demo requests from content marketing campaign
+ 0
organic inquiries for a demo or more information

Prescriber360 Solutions

Prescriber360 Solutions Marketing Project Case Study

CASE STUDY

Prescriber360 Solutions

omni-channel marketing services

Prescriber360 Solutions Marketing Project Case Study

The Client

Prescriber360 Solutions

The Industry

Pharmaceutical Technology, Software, IT Support, SaaS

The Solutions

Brand Messaging, Copywriting, Sales Funnels, Marketing Management, Paid Advertising

a little overview

Prescriber360 Solutions is a Microsoft Gold Partner helping pharmaceutical and biotech companies optimize their organization inside and out through technology.

The Challenge

The existing Prescriber360 website was dated and ineffective in reaching their busy audience. As such, their capable tech team set about revamping the web presence and needed fresh web content to match the new look.

In addition, the Prescriber360 brand was not yet engaging in any sort of marketing to promote their solutions. They needed a solid foundation to guide their marketing efforts now and in the future.

The Solution

Inke Digital developed smart, SEO-friendly copy that outlined the value of P360 solutions without overwhelming the reader with technical jargon and unnecessary content. We also provided design layout direction to ensure that the design flow matched the copy.

To support the launch of the new website, we also developed a complete content marketing strategy and brand messaging strategy. In tandem with the in-house Prescriber360 team, Inke Digital developed a complete sales funnel along with accompanying content, blogs, and ads to drive traffic.

“We engaged Amber to work with us on website content project and quickly realized the great talent and potential she had to support us with our digital marketing work. She was instrumental in defining our blog contents, Social postings and content curation. Amber is a pleasure to work with. I would highly recommend leveraging Amber’s services if you are getting started or expanding your digital marketing footprint.”

Anupam Nandwana
Founder & CEO

WEBSITE revamp Results

When the project commenced, Inke Digital developed complete a brand messaging strategy and then crafted SEO-friendly web copy for all pages on the website, including various conversion-oriented landing pages.

The final website is a perfect representation of the Prescriber360 brand and culture. It effectively and simply explains the key offerings and how they can impact the growth of a life sciences company.

Metrics from May 16th, 2018 to December 1st, 2018 are compared to October 28th, 2017 to May 15th, 2018.

The new website was launched on May 16th, 2018.

+ 0 %
Overall Traffic
+ 0 %
Organic Traffic
+ 0 %
New Users
+ 0 %
Preferred Organic Search Terms
+ 0 %
New Users
+ 0 %
Pageviews
- 0 %
Bounce rate

marketing campaign results

After the new website launched, Inke Digital worked to develop an omni-channel content marketing strategy that catered to the ideal Prescriber360 audience. This included blogging, ebooks, social media marketing, and paid advertising via social media channels.

The final marketing presence forms a solid foundation for the Prescriber360 brand to build upon for future growth and to continue to learn and improve.

Metrics from December 1st, 2018 to February 28th, 2019 are compared to September 2nd, 2018 to November 30th, 2018.

ongoing marketing efforts

Based on the content marketing strategy and web content that we put in place, the Prescriber360 Solutions digital presence is enjoying steady traffic and results long after the initial launch.

Metrics from March 1st, 2019 to August 30th, 2019 are compared to March 1st, 2018 to August 30th, 2018.

+ 0 %
Organic Traffic
+ 0 %
Pageviews
- 0 %
Bounce rate
+ 0 %
Session Duration