Welcome to

FRESH INKE

Your go-to resource for the latest tips, tricks, and guides to build a stellar content marketing foundation for your brand.

3 Simple Ways A Content Marketing Strategy Cuts Costs

Cut Costs + Increase Growth with a Content Marketing Strategy Get Going! By now, you know that establishing a content marketing strategy is a smart step for your brand in many ways. But, just how can a strategy help or hurt your bottom line? Well, there are 3 simple ways
Read More

4 Excellent and Simple Ways to Measure Content Success

Measuring Content Success Has Never Been Easier! Sometimes measuring content success can be a daunting task, but it doesn’t have to be. Figuring out your content ROI can be as easy as 1 – 2 – 3. To help you bring your content game and make the most out of
Read More

5 Things to Do When Content Inspiration Hits

Inspiration Can Be Fleeting. Do These 5 Things When Content Inspiration Hits Inspiration can strike at any time, and when it does, you need to be ready. But, what do you actually need to do to ensure that you get the most out of your content inspiration? Only a few
Read More

Top 5 Worst Content Mistakes All Small Businesses Make

Are You Guilty of One (or more) of These Top Worst Content Mistakes? Let’s Hope Not! Although content marketing is “not” a new concept, many small businesses still have a hard time grasping the idea. The only thing worse than ignoring content marketing is completely screwing it up. So, get
Read More

Make Content Creation More Fun in 3 Simple Ways

Content creation can often be seen as a chore. It’s a regular chunk of time that could be spent on something more tangible, like hustling sales. But, in the current age, creating quality content should be a priority because it is an opportunity to promote both value and community, which
Read More

Content VS. Copy: The 3 Key Differences You Need to Know

Have you ever wondered exactly what differentiates content from copy? Well, I’m here to tell you that the differences are monumental. Literally, everything is different. Tip: Don’t ever call a content writer a copywriter. You may need to run. So, in the great battle of content vs. copy, here are
Read More