Here’s Everything You Could Ever Want (or Need) to Know About B2B Buyer Personas… How do you make sure, beyond the shadow of a doubt, that your marketing will hit home? Simple. Learn to understand your customers at their core and speak to them accordingly. As B2B marketers, we all know that your message lives …
Buyer Personas: Your Secret Weapon for Showstopping B2B Marketing Read More »
How to Engineer a B2B Marketing Message That Turns Heads and Opens Wallets Like Magic Do you have an incredible B2B service that you know in your bones will make your customer’s lives easier and more productive? … But, every marketing campaign you run falls flat on its face right out of the gate. … …
The Beginner’s Guide to Brand Messaging That Converts Read More »
Have you ever wondered exactly what differentiates content from copy? Well, I’m here to tell you that the differences are monumental. Literally, everything is different. Tip: Don’t ever call a content writer a copywriter. You may need to run. So, in the great battle of content vs. copy, here are the 3 key differences that …
Content VS. Copy: The 3 Key Differences You Need to Know Read More »
Richard Branson has been touted as being a visionary, business genius, and undeniably the coolest boss on the planet. He is all of those things. Plus, he’s pretty inspirational. After recently digging into (but not yet finishing) his book, here are 5 things I learned from Richard Branson. 1. Listening Is Important Listening should be …
No matter what industry you’re in, the About page on your website is the second most viewed page. So, it would stand to reason that your About page should be perfect. Here are 6 key things to include in your About page to get you started. 1. Value Proposition Your unique value proposition is probably …
If you’re a creative soul in a non-creative role, you likely feel a little deflated on occasion. Now is the time to perk back up! Here are 5 simple ways to incorporate your creative talents into your business. Get Involved in Social Media No matter what you’re technically responsible for in business, chances are good that …
5 Ways to Incorporate Your Artistic Talents Into Your Business Read More »
Businesses of all sizes practice their own variation of the infamous sink or swim principles. If you’ve been part of the workforce in the last decade, chances are good that you’ve been put through the ringer by this frame of mind and felt powerless to change it. But, as a business owner, you have a …
4 Reasons Why Using Sink or Swim Principles is an Epic Fail Read More »
Being an entrepreneur is special, and it means different things to different people. It takes an extraordinary personality and skill set to not only be a successful entrepreneur but to simply make it over the hump. So far, it’s been a pretty crazy ride, and I’d like to share what being an entrepreneur means to …
There are a TON (and I mean a ton) of free or nearly free apps out there to help you run your small business. But, are they all created equal? No. Here are the top 7 business tools that I use every single day and that make my life easy-peasy. Last year, we wrote a …
The Top 7 Business Tools That I Use Every Single Day Read More »
You’ve probably never heard of a full spectrum professional before now. That’s mostly because I made it up. But, I believe that it is a real thing and quite a few millennials fit the bill. So, what exactly does that mean to you as a business owner? What Is A Full Spectrum Professional? The short …
What Does Hiring A Full Spectrum Professional Mean to Your Business? Read More »
