I’m sure you’ve all heard that content is king, and it kinda is. Well, rather the context of said content currently reigns supreme.
(This article goes for each and every presence on the internet, whether it be your company website, Facebook or your blog. Cover your bases everywhere you have carved out a corner.)
Writing for the web is no longer about how many keywords you can jam into a 100 word paragraph. It’s about how you can speak to your readers on a truly personal level. Instead of pushing your brand or your product on your visitors until they collapse, try giving them something that they want.
- Sharing your experiences with them.
- Ask them what they think or want..
- Invite them to participate in something that you have going on.
- Play fun games with them.
- Treating them like people and not profit.
People love feeling like they’re a part of something, hence creating a community.
Your Community Isn’t About You
It isn’t, so don’t make it all about you. Giving back to your community isn’t just about charities and volunteer work, it’s about putting a part of yourself into what you’re doing. Hell, give it your all if you’re feeling frisky. Just don’t half-ass it, you’ll regret it in the end.
Make your visitors feel included. As I mentioned above, they like feeling like they’re part of something. Don’t alienate them with pushy advertising or snarky customer service. Give them what they crave.
Oh, and did I mention that acting like a human being is a hell of a lot easier than trying to be a fake company figurehead? Truely. It’s always easier to be yourself than someone else.
Your brand is all about people. Show them that and you’ll create a strong community that will be your biggest supporters for free.