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Take Your Copy from

'Blah’ to ‘Hell Yeah!’

‘Meh’ web conversions? Lots of looky-loos and not many buyers? Sales team screaming for SQLs?

I’ll review your copy and pinpoint exactly what’s stalling conversions So, you can get back to growing your business without pulling your hair out.

Want More Web Conversions,
But Don't Know Where to Start?

Stop me if this sounds familiar…

Getting real sales qualified leads from your B2B website feels a lot like squeezing blood from a stone, doesn’t it?

You’re not alone.

Businessman confused about how to get more out of his marketing.
Professional woman making notes while drinking her morning coffee.

In This Race, If You're Not First, You're Last

With the competition breathing down your neck and your customers expecting perfection, you can’t afford to send the wrong message.

Chances are, you’re making at least one of these mistakes.

But, how can you fix it without digging yourself into a deeper hole?

All Roads Lead To Great Copy

Here’s the truth; great conversions come from great copy.

Even the smallest tweak to the copy in your ads or sales pages can mean big rewards:

You can’t rush greatness, but you can hit the gas on high-converting web copy that doesn’t pass the buck.

Close up view of editors proofreading a page of copy.

Introducing The Copy Critique

Your Ticket to Maximize Profits and Minimize Ad Spend

To help you send the right message to the right audience, I’ll pop the hood on your website and give you actionable suggestions to improve your web copy and conversions:


From individual words to complete phrases, I’ll show you where your message is falling flat and outline how to fix it based on Voice of Customer data.

Visual Message Fit

A great message is more than the copy. I'll highlight images and graphics that may be hindering your message delivery and suggest alternatives.

User Experience

From whitespace to explainer videos, I’ll highlight visual elements that affect your UX and where you can make small changes for big results.


Your complete Copy Critique includes a step-by-step guide to implementing the changes, including suggestions on A/B testing and where to go next.

Me relaxing with my very needy kitty, Emerson.

Meet Your Conversion Copy Expert

Hi, I’m Amber! I’m the one-and-only copy badass in charge here at Inke Digital and your guide to better marketing copy.

Please keep your arms and legs inside the ride at all times.

Goofs aside, I’m here to make sure your website presence does it’s job – and then some.

I could drone on about my experience and certifications, but a little light LinkedIn stalking will tell you everything you need to know on that front. Instead, I’d like to tell you why I do what I do.

Over the last ten years, I’ve made it my mission to help B2B businesses build a hands-free marketing engine that performs, so you stop getting chills anytime someone mentions the words ‘marketing’ or ‘campaign.’

Now, you can walk into those quarterly marketing meetings like an action hero walking away from an epic explosion.

Sound like a plan?

What our clients are saying

Find The Sweet Spot in Your Marketing Copy

Look, The Copy Critique is not a band-aid or a quick fix. It is a strategic assessment designed to make you take a good, hard look at how you’re presenting your message on your website.

It works a little something like this:

STEP 1: Select Your Copy

Let me know what page or piece of copy you’d like critiqued by completing the form following your purchase. Then tell me a little bit more about the audience and goal of the page.

STEP 2: Crack Your Copy Wide Open

I’ll dig into your copy and make strategic suggestions based on industry best practices, direct response copywriting techniques, and audience decision-making data.

STEP 3: Soak In The Goodness

In 24 hours, receive real, actionable guidance to improve the copy and conversions on your requested page via a 1:1 video presentation with me.

STEP 4: Implement Amazing Copy

Make changes to your copy based on our suggestions and implementation guidelines to begin reaping the rewards. But, make sure to run an A/B test first!

Now, you’re sitting pretty to be the talk of the town and the envy of your competition.

Ready to get started?

Businesswoman is super excited that her marketing is doing well.


The Copy Critique only includes tailored suggestions on how to improve your copy for better conversions. I will not rewrite your copy for you. But, I might heavily rework things like headlines or sublines.

If you end up needing a rewrite or new copy, head over here for a quote.

Sure thing! To see if we play nicely together before you take the plunge, we offer a free 15-minute consultation call.

Recommendations are made based on ten years of experience, current conversion copywriting best practices, and Voice of Customer data. I’m confident that the changes will boost your conversions if implemented properly.

Awesome! Diving right into the deep end, I dig it.

If you’re looking for web copy for a fresh website build or revamp, check out our web copywriting solutions instead.

Ready to Get on Track for Maximum Conversions?

Finally, your business can have a streamlined money-making website that exceeds your wildest conversion dreams.

What You Get:

$147 / One Time

Want me to assess your entire website or sales funnel? Get in touch for a custom quote.

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