Take Your Copy from
'Blah’ to ‘Hell Yeah!’
‘Meh’ web conversions? Lots of looky-loos and not many buyers? Sales team screaming for SQLs?
I’ll review your copy and pinpoint exactly what’s stalling conversions So, you can get back to growing your business without pulling your hair out.
Stop me if this sounds familiar…
- You're spending $$ on ads, but getting no traffic.
- You're getting tons of traffic, but no leads.
- You're getting lots of leads, but no sales.
- Some combination of the above.
Getting real sales qualified leads from your B2B website feels a lot like squeezing blood from a stone, doesn’t it?
You’re not alone.
With the competition breathing down your neck and your customers expecting perfection, you can’t afford to send the wrong message.
- Not helping your customer win.
- Making it all about you.
- Using too much jargon.
- Being too professional.
- Taking all the advice on the internet.
- Not testing your changes.
Chances are, you’re making at least one of these mistakes.
But, how can you fix it without digging yourself into a deeper hole?
Here’s the truth; great conversions come from great copy.
Even the smallest tweak to the copy in your ads or sales pages can mean big rewards:
- Inspire visitors to take the actions you want.
- Improve market relevance.
- Validate product-market fit.
- Self-qualify new customers.
- Build strong customer relationships.
You can’t rush greatness, but you can hit the gas on high-converting web copy that doesn’t pass the buck.
To help you send the right message to the right audience, I’ll pop the hood on your website and give you actionable suggestions to improve your web copy and conversions:
Messaging
From individual words to complete phrases, I’ll show you where your message is falling flat and outline how to fix it based on Voice of Customer data.
Visual Message Fit
A great message is more than the copy. I'll highlight images and graphics that may be hindering your message delivery and suggest alternatives.
User Experience
From whitespace to explainer videos, I’ll highlight visual elements that affect your UX and where you can make small changes for big results.
Implementation
Your complete Copy Critique includes a step-by-step guide to implementing the changes, including suggestions on A/B testing and where to go next.
Hi, I’m Amber! I’m the one-and-only copy badass in charge here at Inke Digital and your guide to better marketing copy.
Please keep your arms and legs inside the ride at all times.
Goofs aside, I’m here to make sure your website presence does it’s job – and then some.
I could drone on about my experience and certifications, but a little light LinkedIn stalking will tell you everything you need to know on that front. Instead, I’d like to tell you why I do what I do.
Over the last ten years, I’ve made it my mission to help B2B businesses build a hands-free marketing engine that performs, so you stop getting chills anytime someone mentions the words ‘marketing’ or ‘campaign.’
Now, you can walk into those quarterly marketing meetings like an action hero walking away from an epic explosion.
Sound like a plan?
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Look, The Copy Critique is not a band-aid or a quick fix. It is a strategic assessment designed to make you take a good, hard look at how you’re presenting your message on your website.
It works a little something like this:
STEP 1: Select Your Copy
Let me know what page or piece of copy you’d like critiqued by completing the form following your purchase. Then tell me a little bit more about the audience and goal of the page.
STEP 2: Crack Your Copy Wide Open
I’ll dig into your copy and make strategic suggestions based on industry best practices, direct response copywriting techniques, and audience decision-making data.
STEP 3: Soak In The Goodness
In 24 hours, receive real, actionable guidance to improve the copy and conversions on your requested page via a 1:1 video presentation with me.
STEP 4: Implement Amazing Copy
Make changes to your copy based on our suggestions and implementation guidelines to begin reaping the rewards. But, make sure to run an A/B test first!
Now, you’re sitting pretty to be the talk of the town and the envy of your competition.
Ready to get started?
The Copy Critique only includes tailored suggestions on how to improve your copy for better conversions. I will not rewrite your copy for you. But, I might heavily rework things like headlines or sublines.
If you end up needing a rewrite or new copy, head over here for a quote.
Sure thing! To see if we play nicely together before you take the plunge, we offer a free 15-minute consultation call.
Recommendations are made based on ten years of experience, current conversion copywriting best practices, and Voice of Customer data. I’m confident that the changes will boost your conversions if implemented properly.
Awesome! Diving right into the deep end, I dig it.
If you’re looking for web copy for a fresh website build or revamp, check out our web copywriting solutions instead.
What You Get:
- Review of One Web Page, Sales Letter, Email, or Ad
- Copy Critique Markup
- UX Critique Markup
- Detailed PDF Results
- 1:1 30-min Video Conference
$147 / One Time
Want me to assess your entire website or sales funnel? Get in touch for a custom quote.