Have you ever wondered exactly what differentiates content from copy? Well, I’m here to tell you that the differences are monumental. Literally, everything is different.
Tip: Don’t ever call a content writer a copywriter. You may need to run.
So, in the great battle of content vs. copy, here are the 3 key differences that you need to know.
Content Is:
1. Conversational
Being conversational is probably one of the most important facets of what makes content, content.
No matter which platform it is being executed within, good content can create, promote, and nurture healthy conversation by being HUMAN.
While copy is often cold, distant, and lacks a human element that people connect with.
2. Valuable
Value can be perceived in many different ways depending on the platform or media outlet being used, but the basic definition is:
“The regard that something is held to deserve; the importance, worth, or usefulness of something.” Thanks, Merriam-Webster!
Content is useful in every sense of the word. If it doesn’t work hard to solve a problem or answer a question, it’s not content.
[easy-tweet tweet=”If it doesn’t work hard to solve a problem or answer a question, it’s not content.” user=”inkedigital”]
On the other hand, copy simply just tells you one version of the story without attempting to resolve the issue.
3. Non-Interruptive
Good content is designed and implemented to provide value without being obnoxious.
You don’t feel like you’re being marketed to because properly executed content can inspire you to make your own decision.
4. More Than Just Words
Content can often be perceived as being just words. It’s not, content is literally everything that you’re putting out there to connect with your audience. From blog posts to radio shows.
Content evokes a feeling.
Content inspires action.
Content creates community.
Copy? Copy just tells you what’s going on.
[easy-tweet tweet=”Think of copy as a boring news article, and content as an in-depth “How To” article or video.” user=”inkedigital”]
So, if you’re still confused about what you need to further your brand marketing efforts…ask any millennial passerby. They’ll help shed a little light on the subject in simple terms.