Cut Costs + Increase Growth with a Content Marketing Strategy
By now, you know that establishing a content marketing strategy is a smart step for your brand in many ways. But, just how can a strategy help or hurt your bottom line? Well, there are 3 simple ways in which a content marketing strategy can cut costs for your business.
Assess & Enhance Brand Presence
The first step to crafting a killer content marketing strategy is to figure out where your brand currently stands. This could be done in a number of ways, but the most common is a simple content audit. Find out how to perform one here.
By performing this audit, you can find out what’s working, what’s not, and where you want to be in the future. Then, you can begin to lay out a solid content marketing strategy with your strengths, weaknesses, and goals in mind.
Laser Focus Your Content
Content is time-consuming to research and create, why would you want to waste time on content that isn’t properly targeted for the right audience and their needs?
A detailed and documented content marketing strategy will help you flesh out your brand’s exact demographic and their unique needs. If you don’t already know who your customers and potential customers are, you need to get down to brass tacks right now.
P.S. This is where targeted buyer personas come in. Learn about them in our previous blog post.
When you’re aware of the needs of your audience you can then streamline your previous and future content to suit their wants, needs, and deepest desires. Hence, positioning yourself as a leader and garnering loyal followers.
Reduce Need for Paid Advertising
Content is an exceptionally powerful and long-lived tool to have on your side no matter your industry. In this day and age, properly developed and implemented content can help reduce the need for paid advertising, especially through traditional outlets.
Well-written and developed content is evergreen, and as such is designed to always be in style. By ensuring that you’re always creating relevant and laser focused content, you can rely on the organic reach and influence of your existing and future content. Paying big bucks for radio and TV ads will be in the past.
Do you have a preferred reason to enhance your business and bottom line with a content marketing strategy? Share it with me in the comments!