Ready to Truly
Launch Your Brand?
Great marketing starts with a great brand messaging strategy. Let’s take yours from zero to brand hero!
You’re Only As Trustworthy As Your Brand Message
Brand messaging is one of the most important aspects of both a branding and marketing strategy because it helps establish and maintain your brand perception in the mind of your audience AND within your own organization.
Our brand messaging strategy suite addresses each aspect of your marketing message to make sure that you’ve got the goods to really form an emotional connection with your customer and form the foundation for a lasting brand that matters.
WONDERING WHY YOUR MARKETING ISN’T WORKING?
Download a FREE 6-point brand message scorecard to help you easily grade your marketing message and pinpoint areas for improvement.
How It Works
A brand messaging strategy lives at the heart of your marketing and impacts every all brand communication, internal and external, by helping you:
Understand the Customer
Targeted customer personas or avatars.
Do you really know who your customers are? No, seriously. Sit down and think about it.
Your targeted persona is a digital snapshot of who your customer is: their lifestyle, their habits, how they consume information, the whole shebang. Kind of a lot to think about, right?
Gain Brand Clarity
Brand mission, vision, and value statements.
Set the scene for the rest of your marketing efforts by illuminating your “WHY”, defining your goals, and laying the groundwork for how you plan to achieve those goals.
This IS the root of all branding. You could call it your magnum opus. You simply cannot do business without understanding why you’re doing business and incorporating that message into your marketing efforts.
Build A Growth Framework
Brand positioning statement and elevator pitch.
Once you can see clearly, it’s time to build upon your ’why’ and loudly and firmly declare what you do and who you serve. Think of it as a verbal business card or a modern-day elevator pitch.
This framework helps you align your messaging with your long-term business goals to make sure that you’re serving the customer, without sacrificing your own growth.
Optimize Your Messaging
Brand voice definition and content style guide.
Who are you as a brand? I mean, really, WHO ARE YOU?!
Your brand voice is a genuine personification of the values, personalities, and perspectives of the human beings behind your brand. Also, it is a unique and sure way to talk to your customers in a conversational way that doesn’t send them running for the hills.
Amber is great to work with! She has a great balance of really diving into a project to understand it with a willingness to push back on items that you may be too close to (so things like jargon, nuances that you understand, but others won't, etc). We have really enjoyed working with her, and believe she offers a distinct value to a project.
SO, WHAT’S THE BIG DEAL WITH BRAND MESSAGING?
The end goal here is a bright, shiny, and relevant marketing message. Big deal, right?
No, seriously, it is a HUGE deal! Your brand messaging strategy forms the foundation of your marketing and sales efforts by helping you: