Skip to content

Ready to Truly

Launch Your Brand?

Great marketing starts with a great brand messaging strategy. Let’s take yours from zero to brand hero!

You’re Only As Trustworthy As Your Brand Message

Brand messaging is one of the most important aspects of both a branding and marketing strategy because it helps establish and maintain your brand perception in the mind of your audience AND within your own organization.

Our brand messaging strategy suite addresses each aspect of your marketing message to make sure that you’ve got the goods to really form an emotional connection with your customer and form the foundation for a lasting brand that matters.

Two businessmen drinking coffee and discussing business.

WONDERING WHY YOUR MARKETING ISN’T WORKING?

Download a FREE 6-point brand message scorecard to help you easily grade your marketing message and pinpoint areas for improvement.

How It Works

A brand messaging strategy lives at the heart of your marketing and impacts every all brand communication, internal and external, by helping you:

Two young people discussing something they found on a mobile device.

Understand the Customer

Targeted customer personas or avatars.

Do you really know who your customers are? No, seriously. Sit down and think about it.

Your targeted persona is a digital snapshot of who your customer is: their lifestyle, their habits, how they consume information, the whole shebang. Kind of a lot to think about, right?

Gain Brand Clarity

Brand mission, vision, and value statements.

Set the scene for the rest of your marketing efforts by illuminating your “WHY”, defining your goals, and laying the groundwork for how you plan to achieve those goals.

This IS the root of all branding. You could call it your magnum opus. You simply cannot do business without understanding why you’re doing business and incorporating that message into your marketing efforts.

Young professional making a note while working at a computer.
Young worman working hard at a desk with documents everywhere.

Build A Growth Framework

Brand positioning statement and elevator pitch.

Once you can see clearly, it’s time to build upon your ’why’ and loudly and firmly declare what you do and who you serve. Think of it as a verbal business card or a modern-day elevator pitch.

This framework helps you align your messaging with your long-term business goals to make sure that you’re serving the customer, without sacrificing your own growth.

Optimize Your Messaging

Brand voice definition and content style guide.

Who are you as a brand? I mean, really, WHO ARE YOU?!

Your brand voice is a genuine personification of the values, personalities, and perspectives of the human beings behind your brand. Also, it is a unique and sure way to talk to your customers in a conversational way that doesn’t send them running for the hills.

Young female blogger getting ready for a video chat.

Amber is great to work with! She has a great balance of really diving into a project to understand it with a willingness to push back on items that you may be too close to (so things like jargon, nuances that you understand, but others won't, etc). We have really enjoyed working with her, and believe she offers a distinct value to a project.

Michael Meadows
Chief Strategy Officer

SO, WHAT’S THE BIG DEAL WITH BRAND MESSAGING?

The end goal here is a bright, shiny, and relevant marketing message. Big deal, right?

No, seriously, it is a HUGE deal! Your brand messaging strategy forms the foundation of your marketing and sales efforts by helping you:

Understand Your Value

Working through the brand messaging process allows you to pinpoint and understand your unique value proposition.

Control The Narrative

Leverage your unique brand messaging strategy to guide the conversation between your brand and the customer.

Refine Your Offer

An understanding of your value and the customer’s needs help you adjust your offer to be more relevant and appealing to the customer.

Improve Brand Resonance

Maximize the customer perception and sentiment toward your brand using a message that resonates on a personal level.

Bridge The Gap

Instead of burning bridges with customers, you will now bridge the gap between knowledge and genuine understanding.

Stimulate Growth

Come full circle and use your new brand messaging strategy to reel in customers and grow like crazy.

Ready to Transform Your Marketing Message?

Apply to see if your business qualifies for a complete, hands-free Brand Message Strategy developed and delivered by our experts.

One (1) Targeted Buyer Persona w/ Implementation Guidelines
Brand Mission Statement
Brand Vision Statement
Brand Values Statement
Brand Positioning Statement
Elevator Pitch Writeup
Customized Brand Tagline
Brand Voice Definition w/ Implementation Guidelines
Content Style Guide
Complete 30-60-90 Day Implementation Roadmap
Up to 5 Hours Consulting Time to Assist in Implementation/Troubleshoot
Apply Now!
Need something else, too? We can chat bundles during booking if your business qualifies!