Learn How to Harness Your Unique DNA for a Pure Branding Experience

Are you a budding entrepreneur or even a long-term business owner that is in need of a little direction in your business? Well, there are plenty of books and blogs out there to turn to. But, of all the business and entrepreneur related books out there these days, the first book in your hands should always be Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk. As soon as you crack the spine, this book just screams Gary Vee. If you’ve ever been introduced to Gary’s work, you’re already aware that the man simply exudes nothing but passion. Bursting at the seams passion. In fact, his passion is damn near infectious. But, he never steps out of character and stays true to himself in all of his ventures. That being said, the overarching theme in this book is a fluid combination of being true to your DNA in all things and being reactionary within that mindset. What Does Being True to your DNA Really Mean?

Honestly? That is 100% up to you and who you are as a person. I don’t mean who you are as a businessman(woman), but who you are behind the scenes. This part of your personality defines how to portray yourself to your customers. That means harnessing your passion and pursuing the right medium for that particular passion. This tends to be a fine line depending on who you are, but don’t ever compromise your given gifts for something that you think might be more profitable. For example, if you are a reputed social butterfly with a charismatic attitude and great stage presence don’t limit yourself to the written word. You belong on film, and you know it. So, explore possible video channels to make your voice heard (or seen in this case). Or, if you’re a bit of a shut-in and tend to make yourself heard best through writing or photography, then go that route. There are plenty of awesomely creative ways to be yourself and produce great branded content.

Just Remember This: Don’t ever try to become someone that you’re not just to turn a profit. It will bite you in the ass. Promise.

Hold fast to those unique gifts that make you special, whether that is a quick wit, goofy demeanor or in some cases, excessive cussing. You’re what make your brand special, shake what you’ve been given! While Gary Vee is a true believer in being yourself, another name to look up is Marie Forleo. She takes being herself to a whole new level. Seriously, watch her outtakes, she’s a nut. She not only supports being true to your DNA, she practically shouts if from the rooftops on a daily basis. Need a little inspiration? Check out the below video links, and if you’re not sufficiently enlightened let me know.

Stay tuned for our next Book Report: ReWork by Jason Fried and David Heinemeier Hansson.