By now, you probably realize that content is important. But, how important? What kind of content? Are you different?
The questions can be a little overwhelming, and many businesses avoid content marketing because they just don’t quite understand it.
The truth is, everyone needs content for a different reason and in a different context. But, the overall importance of that content never changes.
Here are 5 reasons why great content is important to your business, no matter what industry you’re in.
1. Great Content Builds Trust
The definition of content marketing is offering value to your audience and answering their questions in a way that is non-obtrusive and easy to understand.
“Content Marketing represents the gap between what brands produce and what consumers actually want.” ~ Michael Brenner
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So, by default, providing great content helps build trust and foster brand loyalty among your customers, prospects, AND employees. When your employees see you making a genuine effort to provide support and value, they’re more likely to become brand advocates. We all know that an employee is one of the best brand ambassadors a business can have, right?
2. Increases Brand Awareness
By churning out content that is specially tailored to your customer’s needs, you are building brand awareness on several different levels.
- First, you’re developing healthy SEO by creating quality, consistent content.
- Second, your audience sees your name more often, which fosters top of mind awareness.
- Third, audience members that interact with your content are more likely to share it with their friends and family.
3. Helps You Understand Your Audience
By appropriately tracking and measuring your content marketing efforts, you can learn more about your audience in one month than you learned all of the last year.
Seriously, if you follow best practices, you are guaranteed to learn something that will help you tailor future content to the appropriate demographic.
Great content can help you get inside your ideal customer’s head and understand their unique wants and needs.
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Plus, this insight can help you tailor in-person interaction to further conversions. Meaning that you can use what you’ve learned to train your staff and adjust your physical location to better suit the customer’s wants and needs.
4. Set the Standard for Your Team
By being consistent, creative, and thoughtful with your content, you are automatically setting the standard for the rest of your team.
Whether you’re a small or large company, someone is always looking to you to set the standard of quality for the brand. Quickly and efficiently do this by providing great content that your audience actually NEEDS. Your team will catch on and carry through in less time than you’d expect.
5. Content is 100% Actionable
While many people say that content marketing is hard to track, that doesn’t mean it isn’t actionable.
Creating great, actionable content that does it’s job and engages the user can help you:
- Learn from your mistakes.
- Build a foundation for further marketing efforts.
- Inspire action in your audience.
So, if you’re still in the dark about whether content is important to your bottom line or not, ask your customers. They’re not afraid to tell you what they think, and believe it or not, will praise you when deserved.
Do your part to make your content work for your business by developing and implementing a solid content marketing strategy. Combine that with tailored platform content strategies, and you’re unbeatable. Get it going today!