Measuring Content Success Has Never Been Easier!
Sometimes measuring content success can be a daunting task, but it doesn’t have to be. Figuring out your content ROI can be as easy as 1 – 2 – 3.
To help you bring your content game and make the most out of every word written, you can use these 3 tips to measure your content success:
1. Analytically
Using Google Analytics is your best and most detailed resource for measuring content marketing return on investment. But, if you’ve been generating a ton of content, it may be a big project at the onset.
So, start by performing a complete content audit of your existing content from all sources. Focus on the following metrics:
- Bounce Rate
- Shares
- Time on Site
- Enter vs Exit Pages
- Goal Completions (conversions)
Once you get a feel for how your previous content has performed, keeping up to date going forward is a cinch.
Next, implement these custom reports to give yourself and your team a simple yet thorough snapshot of content performance inside analytics:
From here on out, you should have a pretty clear picture of what’s working and what’s not, and be able to adjust accordingly. That’s the power of content!
2. Socially
Every social network offers a variety of different insights to help you determine whether your content is worth it’s weight in salt, or not.
Whether you’re dumping your time into Facebook, Instagram, or Twitter, you can easily tell which posts are receiving more attention than others and act appropriately.
Any posts with a 3% or higher engagement rate is doing well and should be studied for commonalities. Those commonalities can then be applied to all new content to ensure that you are always getting the best engagement possible.
3. Internally
How does your team feel about the content? While this may not be the most scientific approach to measuring content success, it is still an important factor.
Ask your employees for their opinion. Not only will you receive great feedback but you’ll also get a little more respect.
Plus, you can also find out how much impact your content has actually had on the bottom line or your sales numbers by including your staff. Don’t make it a boring report that they dread doing. Include them in your research and make them feel that their opinion matters.
Believe it or not, your staff plays a huge part in perpetuating and promoting your content. Make sure they actually believe in what you’re putting out there.
4. Locally
No matter how your company functions, you likely have an impact on the local community in some way. Reach out and find out how your content rates with the local professionals.
Start by touching base at your local networking events. Pick everyone’s brain to find out how they feel about your specific content, the topic, and even potential topics to cover.
You’ll be surprised at the wealth of information you can glean from a simple, honest conversation without trying to sell anything.