AMPLIFY YOUR

BRAND MESSAGE & REACH

Deep-Dive Content Marketing Strategy for Tech Geniuses 

SET THE STANDARD

TARGET BRAND GOALS

MAXIMIZE MARKETING

BUILD A ROCK SOLID FOUNDATION FOR YOUR TECH BRAND

You wouldn't build a house without first laying an unshakable foundation, would you?

So, don't build a brand without the best marketing foundation possible. That's where a comprehensive content marketing strategy takes over.

Whether you're a new or established tech brand, a content marketing strategy should be your first order of business in driving sales and growing your business.

WHY?

A content marketing strategy is an in-depth plan of action that works toward your long-term business goals by defining:

WHO YOU ARE
AS A BRAND

WHAT YOU HAVE TO SAY

WHO'S LISTENING

HOW TO TALK TO THEM

WHAT'S INCLUDED IN A CONTENT MARKETING STRATEGY?

While a content marketing strategy focuses on the content and communications produced by your company, it is also a comprehensive look at who your customer is and what they're looking for in a resource like yours.

When we develop a CMS, we always include:

BRAND GOALS

An overview of the current state of the brand, where you'd like to be in the future, and how the CMS can help you get there.

MARKETING FUNNEL

A detailed breakdown of each stop in the buyer journey and what your brand WILL do to appeal to customers along that route.

BRAND VOICE

A comprehensive look at the personality behind your brand and how to use tone of voice to appeal to customers.

BUYER PERSONAS

A detailed outline of who your ideal customer is, their goals, how they consume content, etc.

TELL US ABOUT YOUR STRATEGY NEEDS...

Amber was a pleasure to work with. Very good at responding quickly to my questions and making any revisions necessary. Her writing was a huge help and I know will make a big difference on my website. I highly recommend her.