Heat Trace Specialists design, manufacture, and distribute top-of-the-line heated roof panels and other fixtures to help reduce ice dams on residential and commercial roofs.

Challenge

Heat Trace Specialists realized that while their website looked good, it just wasn't pulling its weight. Not only was the user-experience and SEO lacking, but the overall content did not have a consistent tone that appealed to their customer. As a leader in their field, HTS needed a strong web presence to help sell their revolutionary product.

Solution

To correct the lacking SEO and user-experience, Inke Digital wrote new content for all top-level and high traffic pages based on annual Google Analytics statistics.

In addition, we added meta tags to ALL pages across the site, alt tags to each and every image, and removed duplicate or blank pages.

The Results? Their Foundation is Heating Up

After being fully implemented on November 1st, 2016 the final web presence has already shown some promise of being an amazing marketing foundation for the brand.

120% NEW ORGANIC USERS INCREASE

4% PAGES VIEWED PER SESSION INCREASE

From The Client

"Amber is very sharp and skilled with her work. Always willing to go far and beyond on projects. It was a pleasure working with her."

- Jonathan Chavez, Project Manager